Email Strategist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Develop and lead the email marketing and SMS strategy for PDM clients.

• Oversee the daily functions of the email marketing channel, including marketing calendar management, strategy and content development, email campaign creation and deployment, as well as A/B testing, measurement, and reporting.

• Create and manage automated email marketing programs for our clients, ensuring comprehensive tracking and accurate measurement.

• Work in collaboration with the creative team to ensure adherence to brand guidelines in all email communications.

• Provide monthly reports and recommendations regarding the performance of lifecycle programs to clients.

• Utilize data insights to continually test, measure, and refine the email marketing program.

• Collaborate cross-functionally with other internal digital channels.

• Leverage AI technologies to enhance and streamline business processes.

• Utilize and harness Power Digital's Nova ecosystem as it pertains to your department.

⛳️ Requirements

• 2-5 years of experience in email marketing strategy, production, and comprehensive campaign management.

• Strong analytical abilities and strategic copywriting skills, with a solid understanding of A/B testing practices and the capability to draw actionable conclusions from data.

• Practical experience with email platforms such as Klaviyo, Hubspot, Braze, or similar systems.

• Experience with SMS marketing is preferred.

• In-depth knowledge of email best practices, including segmentation, deliverability, copywriting, and design strategies.

• Proficient in HTML/CSS for email coding.

• Excellent communication, relationship-building, and presentation skills, along with the ability to manage challenging conversations effectively.

🏝️ Benefits

• Health insurance

• Professional development opportunities