E-Commerce Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of sitewide campaign implementation for seasonal updates, new product introductions, sales events, promotional strategies, and homepage/collection merchandising revisions.

• Create landing pages that support customer acquisition and retention, in alignment with paid media, email/SMS, and lifecycle channels.

• Establish landing-page hypotheses, conversion objectives, and measurement strategies.

• Lead a cross-functional team of engineers, analysts, designers, and copywriters.

• Conduct regular campaign meetings, keep stakeholders updated, and proactively address calendar risks.

• Request, evaluate, and approve site content while maintaining quality, brand voice, compliance with claims, and best practices for conversions.

• Perform pre-launch quality assurance for links, mobile rendering, promotional and discount logic, page speed, tracking, event firing, and cart and checkout processes.

⛳️ Requirements

• 3–5+ years of experience in e-commerce site management, digital production, or growth marketing execution within a direct-to-consumer (D2C) or retail setting.

• Demonstrated success in managing comprehensive sitewide campaign launches, new product introductions, and promotional strategies.

• Experience leading cross-functional teams or collaborating directly with engineers, UI/UX designers, copywriters, and data analysts.

• Extensive hands-on experience with leading e-commerce platforms.

• Proficient in using landing page builders (such as Figma) and A/B testing/analytics tools (e.g., Google Analytics and others).

• Strong understanding of URL parameters/UTMs, discount/promo logic, mobile responsiveness, pixel tracking/event firing, and page speed optimization.

• Excellent briefing and creative management abilities; capable of translating marketing objectives into actionable specifications.

• Comprehensive knowledge of conversion rate optimization (CRO) best practices, user experience (UX) design, and claims compliance.

• Analytical experience in formulating landing-page hypotheses, establishing conversion key performance indicators (KPIs), and assessing post-launch outcomes.

• Meticulous attention to detail and a “nothing launches untested” mentality.

• Outstanding project management skills and calendar discipline; proactive communication and early risk identification.

• Unwavering commitment to customer experience and brand integrity.

• Preferred: hands-on experience in developing or fine-tuning autonomous AI agents for direct-to-consumer (DTC) e-commerce brands.

• Preferred: leadership experience in Product Management, Technical Operations, or Digital Site Experience.

• Preferred: knowledge of consumer queries in the beauty industry.

🏝️ Benefits

• Medical, Dental, Vision, and Life Insurance.

• 401k plan.

• Additional Opt-In Insurance options.

• Paid Vacation and Sick Time.

• L'ange Hair Product Stipend - a quarterly allowance to refresh your favorite L'ange products and explore new ones!