E-commerce Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the effectiveness of the customer digital journey, pinpointing areas for enhancing conversion.

• Examine navigation, user behavior, and sales data to inform strategic decisions.

• Monitor digital operation performance metrics, recognizing trends and optimization possibilities.

• Generate management reports and dashboards to track key indicators.

• Formulate hypotheses to enhance the user experience based on behavioral analysis.

• Plan, implement, and assess A/B tests and other conversion rate optimization (CRO) experiments.

• Review experiment outcomes and suggest ongoing improvements to the platform.

• Evaluate the performance of products, features, and digital journeys to boost conversion and retention rates.

• Assist in defining product, content, and offer placement strategies across digital channels.

• Track acquisition, retention, and re-engagement metrics.

• Aid in commercial campaign planning through data analysis, seasonality, and customer behavior insights.

• Supervise the digital platform to detect defects, inconsistencies, and opportunities for enhancing the user experience.

• Log and monitor correction requests with the relevant teams.

• Validate the quality of information available on the platform.

• Aggregate data from various analytics tools into management information to support decision-making.

• Share metrics and analyses with stakeholders involved in the digital operation.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, Advertising, Information Systems, Data Science, Engineering, Statistics, or related fields.

• Experience in performance analysis for e-commerce, digital products, or digital channels.

• Proficiency in Web Analytics, including Google Analytics 4 or similar tools.

• Experience with conversion rate optimization (CRO) and A/B testing methodologies.

• Familiarity with Business Intelligence tools such as Power BI, Looker Studio, Tableau, or similar platforms.

• Practical experience with CRM and marketing automation tools.

• Understanding of digital business metrics, conversion funnels, and customer journeys.

• Intermediate to advanced skills in Excel and data analysis tools.

• Analytical abilities to interpret metrics and derive insights.

• Organized individual focused on results and continuous improvement.

• Strong communication skills and capability to work in multidisciplinary teams.

• Knowledge of data governance and information management best practices is an advantage.

🏝️ Benefits

• Three additional days off per year as a reward for perfect attendance.

• Education allowance: 50% coverage for development-related courses after one year with the company.

• Home office allowance: monthly stipend to cover remote work expenses.

• Childcare assistance for children under 6 years of age.

• Christmas hamper along with an additional bonus.

• Health insurance with nationwide coverage and co-payment options.

• Dental insurance coverage.

• Private pension plan with employer contributions.

• Life insurance coverage.

• TRIB PASS – Leisure and tourism platform with a 50% subsidy on the subscription fee.

• Meal/Food voucher (Cartão Caju), provided for each workday.

• Transportation voucher, with a 6% deduction from the salary.

• Wellhub (Gympass), granting access to thousands of gyms.