Director, Website – SEO

📋 Description

• Act as the main business owner and product manager for Construction.com, TheBluebook.com, and associated web experiences.

• Collaborate with teams in Product Marketing, Content, Brand, Web Development, and Marketing Operations to collect requirements, prioritize initiatives, and share your own ideas for the backlog.

• Convert business needs into user stories, functional requirements, and development tickets.

• Oversee and prioritize the website roadmap based on business impact, customer experience, SEO opportunities, and technical dependencies.

• Work closely with the Web Development and Martech Operations teams on website infrastructure, integrations, tagging, tracking, and technical implementation.

• Ensure that the website provides a scalable, high-performing experience throughout acquisition, engagement, and conversion journeys.

• Manage the overall SEO strategy, execution, and performance for Construction.com, TheBluebook.com, and other properties.

• Lead both programmatic and non-programmatic SEO initiatives aimed at driving qualified organic traffic and pipeline growth.

• Optimize SEO strategies, including: Technical SEO improvements, internal and external linking strategies, site architecture and crawl optimization, targeting "money keywords" and content optimization, teardown pages and competitive search experiences, and industry and solution-based landing pages.

• Collaborate closely with Product Marketing and Content Marketing to prioritize and launch new search-driven content initiatives.

• Remain up to date on search algorithm changes, SEO trends, and shifts in AI-driven search behavior.

• Assist in defining and executing Dodge’s AI Search Optimization / Answer Engine Optimization (AEO) strategy to enhance visibility across AI-powered search experiences.

• Work with the Performance Marketing team to enhance website and landing page conversion performance.

• Identify opportunities to improve user experience, engagement, navigation, CTAs, and conversion flows.

• Develop and implement A/B testing and experimentation strategies across web and search landing pages.

• Continuously refine conversion paths and user journeys leveraging behavioral and analytical insights.

• Collaborate with Martech Analytics on website analytics strategy, implementation, governance, and reporting, including utilizing GA4 for website performance measurement and insights.

• Create dashboards and reporting frameworks that offer visibility into: Traffic and engagement trends, organic search performance, conversion rates and funnel progression, landing page effectiveness, and SEO impact and contribution.

• Partner with Martech Operations and RevOps teams to ensure accurate attribution, tagging, and tracking across the website ecosystem.

• Provide actionable insights and recommendations to stakeholders and executive leadership.

⛳️ Requirements

• Over 10 years of experience in website management, SEO, digital growth, or related fields within B2B SaaS, technology, media, data platforms, or data-driven businesses.

• Proven experience as a website product owner or managing intricate web ecosystems with multiple stakeholders.

• Strong expertise in technical SEO, content SEO, programmatic SEO, and contemporary search optimization strategies.

• Hands-on experience with GA4, website analytics, and performance reporting.

• Experience collaborating closely with development and technical teams on infrastructure, integrations, and implementation projects.

• Solid understanding of conversion rate optimization methodologies, testing frameworks, and user experience best practices.

• Comfortable balancing strategic planning with practical execution.

• Excellent prioritization, communication, and stakeholder management abilities.

• Familiarity with CMS platforms, tag management systems, Martech infrastructure, and modern web architecture.

• Strong insight into how AI is transforming search behavior and discovery, including experience or interest in AI Search Optimization / AEO strategies.

🏝️ Benefits

• Comprehensive healthcare coverage including medical, dental, and vision plans.

• Generous paid time off and holiday leave policy.

• Opportunities for professional development and career advancement.

• Flexible work arrangements.

• Competitive salary and performance-based incentives.