Director, Shortform Content

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop Kate's short-form social strategy from inception — encompassing thesis, formats, cadence, and growth initiatives.

• Establish the operational framework — including a social content calendar, briefing and review processes, and a publishing schedule that enables a growing team to deliver consistently.

• Articulate the narrative that transforms a personal protocol and a new health brand into engaging content that attracts and retains followers.

• Guide creators and editors — craft clear briefs and oversee concepts from ideation to final production, facilitating the team's vision rather than executing everything personally.

• Build and manage the content team — recruit and nurture creators, editors, and coordinators as the brand expands.

• Take ownership of performance — utilize analytics to understand effective strategies and incorporate insights back into planning.

• Collaborate closely with Kate and the Senior Director of Content on creative direction.

⛳️ Requirements

• Over 5 years of experience in developing short-form social/content strategies, ideally in a 0→1 context — taking a brand or creator from a blank slate to a thriving audience.

• A knack for transforming intricate or scientific subjects into engaging, social-first narratives, making complex material relatable and shareable.

• Proven experience leading creators and editors — you excel at drawing out the best work from a team without doing it all yourself.

• In-depth knowledge of short-form platforms, particularly Instagram — understanding the dynamics of growth, attention, and audience retention.

• Outstanding storytelling abilities and strategic insight.

• Proficiency in social analytics and data-driven decision-making.

🏝️ Benefits

• Equity

• Benefits