Director of Lifecycle Marketing, CRM

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee and manage the integrated marketing campaign calendar, ensuring all channels – email, social media, paid advertising, in-property initiatives, and PR – are aligned with a cohesive narrative.

• Create campaign briefs from strategy to execution, collaborating with channel leaders and Regional Marketing Directors to guarantee timely and brand-aligned delivery.

• Establish and oversee the campaign intake process to provide internal stakeholders with a clear method for requesting, tracking, and reviewing marketing support.

• Monitor campaign performance across various channels, providing regular updates with insights and recommendations to consistently improve results.

• Lead the development and ongoing enhancement of our CRM using Revinate, which includes segmentation strategies, audience architectures, and automation workflows.

• Define and manage the guest communication roadmap, encompassing pre-arrival sequences, in-stay messaging, and post-stay re-engagement and loyalty initiatives.

• Design and oversee the entire guest lifecycle – from acquisition to activation, engagement, and retention – ensuring intentional messaging at each stage.

• Act as the primary writer for marketing campaigns, email content, landing pages, and promotional materials, producing polished and brand-consistent content efficiently.

• Collaborate with the wider team to uphold brand voice guidelines and ensure consistency in communication across various touchpoints.

⛳️ Requirements

• A minimum of 5 years of marketing experience, with at least 3 years dedicated to campaign management, email marketing, or CRM – preferably within the hospitality, travel, or consumer brand sectors.

• Required hands-on experience with Revinate as a CRM and email marketing platform.

• An outstanding writer who can produce clean, engaging copy swiftly and takes pride in every piece of content released.

• Proven track record of managing an integrated marketing calendar across multiple channels and stakeholders, particularly using Asana.

• Strong project management skills – adept at creating order from complexity, meeting deadlines, and proactively communicating when timelines change.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday schedule.

• Professional development opportunities and training programs.

• A collaborative and dynamic work environment.