Director of Ecommerce, Subscription

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the CRO and testing roadmap for front-end pages, landing pages, product pages, and blog content.

• Create, prioritize, and implement unbiased tests aimed at enhancing conversion rates and AOV, analyze results, and convert data into actionable insights.

• Manage subscription retention, churn, and LTV initiatives through ReCharge.

• Experiment with save tactics, oversee dunning processes, minimize involuntary churn, extend billing cycles, and enhance subscriber lifetime value.

• Collaborate with the Lifecycle Marketing Manager to craft personalized subscriber communications and ensure removal of subscribers from irrelevant messaging.

• Design and conduct pricing tests to optimize margins and conversions, holding final authority over test design and implementation.

• Manage the AfterSell relationship and oversee upsell/cross-sell testing to boost upsell take rates.

• Assess competing vendors to decide on tool evolution or transitions.

• Assist in product launches and site-wide sales initiatives alongside marketing, creative, and operations teams.

• Collaborate with the Acquisition team to manage landing page tests aimed at reducing CAC and improving new customer ROAS.

• Proactively pinpoint site issues and opportunities for improvement, driving them towards resolution.

⛳️ Requirements

• Over 10 years of experience in ecommerce, subscription/retention, CRO, or growth marketing within DTC subscription-based consumer brands.

• Hands-on experience with Shopify Plus, ReCharge, testing tools like Convert, Optimizely, and VWO, along with upsell/cross-sell tools.

• Proven track record in designing, executing, and interpreting statistically sound CRO and upsell tests.

• Capability to avoid biased test designs and defend interpretations of test data.

• Working knowledge of dunning management strategies to reduce involuntary churn.

• Strong perspective on pricing strategies and margin optimization supported by test-driven reasoning.

• Familiarity with the ecommerce and subscription tooling landscapes, including upsell, retention, and CRO platforms.

• Sound judgment in evaluating build-versus-buy and vendor-switch decisions.

• Comfort in managing ambiguous, cross-functional tasks in a fast-paced, autonomous, fully remote environment.

🏝️ Benefits

• Flexible time off along with 9 annual company holidays.

• Enjoy a paid vacation day for your birthday – take the time to celebrate your awesomeness!

• 100% company-paid base plan for Medical, Dental, and Vision Insurance for employees.

• 100% company-paid Life Insurance and Short-Term Disability Coverage.

• 3% employer contributions to 401(k) regardless of employee participation! (Free money).

• Matching charitable contributions up to $2,500 per year.

• $1,200 annual Work from Home (WFH) stipend.

• Employee Recognition and Rewards Program.

• Pet insurance available.

• Employee product samples and discounts.

• Professional Development Fund.

• Free subscription to the Calm App.

• Eligibility for bonuses.