Director, Insights

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the creation of comprehensive, enterprise-level measurement frameworks that extend beyond channel-specific metrics to encompass total business impact.

• Design and supervise multi-year learning agendas and advanced testing roadmaps (incrementality, geo-testing, etc.) that align with long-term objectives set by the C-suite.

• Skillfully manage the shift to modern measurement (MMM, unified measurement, clean rooms) while advising on privacy-compliant data strategies.

• Establish and nurture strong relationships with senior client stakeholders (VP and C-level), becoming their go-to resource for insights on industry changes or business challenges.

• Recognize opportunities where advanced analytics can address business challenges, effectively defining and pitching high-value projects that increase agency revenue.

• Act as the strategic liaison among Planning, Investment, and Strategy teams, ensuring that data-driven insights are integrated into every media plan.

• Although not a direct supervisor of engineers, provide "dotted-line" mentorship to junior analysts, enhancing their capability to interpret data and think strategically.

• Collaborate with BI and Data Engineering leaders to ensure the data infrastructure aligns with the strategic vision without needing to handle the underlying code or ETL processes directly.

• Simplify highly intricate statistical concepts into engaging narratives for non-technical audiences, transforming data presentations into compelling business cases.

• Create and circulate internal and external perspectives on emerging trends (e.g., the decline of third-party cookies, AI in marketing, or the transformation of retail media).

• Oversee several direct reports at the Manager or Senior Analyst level, responsible for their career advancement, which includes defining and monitoring progress towards long-term goals, delegating tasks, and providing constructive feedback.

⛳️ Requirements

• Over 10 years of experience in marketing analytics, business intelligence, or management consulting, including at least 4 years in a high-level client-facing leadership position.

• Demonstrated success in designing measurement frameworks for global brands, concentrating on long-term brand health and enterprise-level ROI.

• Profound understanding of the application and interpretation of Marketing Mix Modeling (MMM) and Incrementality testing.

• Previous experience in the CPG/Retail sector is highly desirable, along with familiarity with IRI/Nielsen data and the intricacies of the path-to-purchase in a fragmented retail environment.

• Outstanding presentation abilities; capable of commanding a room and influencing senior decision-makers through clarity, confidence, and commercial insight.

• While daily dashboard creation or SQL writing is not expected, you must possess the technical fluency to collaborate effectively with engineers and data scientists.

• Bachelor's degree in a quantitative field (Statistics, Economics, Marketing, Business) or equivalent experience; an MBA or Master’s in a related field is a plus.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

• Retirement: Match up to 4% of your contributions at 100%

• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources