Director – Global CRM Business Strategy, Enablement

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and spearhead the enterprise CRM strategy and roadmap, ensuring it aligns with CX objectives, digital data strategy, and campaign requirements.

• Develop and execute a comprehensive CRM strategy that aligns with BioMarin’s business goals and boosts customer engagement.

• Identify and prioritize CRM initiatives across various Business Units and regions for optimal resource allocation and timely execution.

• Manage the entire CRM lifecycle, from gathering requirements to deployment, continuous optimization, and future enhancements.

• Collaborate with therapeutic area leaders, digital colleagues, and their teams to ensure the CRM system meets unique business requirements.

• Serve as a trusted advisor, assisting business units in utilizing CRM capabilities for customer engagement strategies.

• Ensure CRM functionalities align with business unit objectives to maximize their impact on sales and marketing efforts.

• Lead the business ownership of CRM tools (including Veeva, Salesforce, and other essential life sciences CRM systems), promoting adoption, governance, and integration with omnichannel engagement platforms.

• Optimize HCP and patient engagement through the adaptation of segmentation, dynamic targeting, next-best-action logic, implementation of alerts/suggestions, campaign tagging & attribution, and closed-loop measurement.

• Activate suitable CRM capabilities for cross-functional team engagement, task, and target management.

• Partner with IT to define CRM business requirements and ensure compliance with global Veeva/Salesforce standards.

• Monitor key CRM metrics and identify opportunities for system performance enhancement.

• Collaborate with cross-functional teams (sales, marketing, medical) to ensure the seamless integration of CRM strategies across departments.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, Information Systems, or a related field; MBA is preferred.

• Over 10 years of experience in CRM strategy development or management within the biotech/pharmaceutical industry or a similarly regulated environment.

• Proven experience with Veeva, Salesforce (or similar platforms) at an enterprise level for configuration management and optimization.

• Experience in CRM configuration, management, and optimization, as well as integration with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo).

• Strong understanding of CRM systems (e.g., Veeva, Salesforce) and their integration with marketing automation tools (e.g., SFMC, Marketo).

• Deep understanding of pharma/life sciences CRM use cases, commercial workflows, customer types, and lifecycle management.

• Excellent analytical abilities to transform data into actionable insights for strategic decision-making.

• Exceptional communication skills for effective collaboration across matrixed organizations with diverse stakeholders (Sales, Marketing, and IT).

• Proven ability to lead cross-functional projects from concept to execution in a fast-paced environment.

• Strong proponent of efficiency tools like Microsoft Copilot to maximize productivity.

🏝️ Benefits

• Equal Opportunity Employer/Veterans/Disabled