Digital Public Relations Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategize, create, and implement data-driven digital PR campaigns that align with organizational objectives.

• Work in close collaboration with the SEO, Editorial, and Data teams to brainstorm and generate engaging, insight-driven content tailored for media outreach.

• Achieve high-quality media coverage in national, trade, and specialized publications.

• Develop impactful, newsworthy pitches that highlight proprietary data, expert insights, and timely information.

• Monitor campaign effectiveness and media placements to guide future strategies and enhancements.

⛳️ Requirements

• Proven experience in digital PR, SEO-focused public relations, or media relations.

• A solid understanding of how earned media influences brand perception, organic search results, and LLM.

• Exceptional written and verbal communication abilities, with the capacity to handle multiple projects and stakeholders simultaneously.

• Knowledge of how to structure and assess a story to optimize media interest.

• Experience utilizing AI tools to aid in research, brainstorming, and data gathering.

• Preferred: Experience within a digital publishing, affiliate marketing, or content-centric organization.

• Familiarity with sectors such as financial services, insurance, health, home, and/or small business.

• Ability to work collaboratively across SEO, editorial, analytics, and marketing teams.

🏝️ Benefits

• Equal employment opportunities.

• Prohibits discrimination and harassment.