Digital PR Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Development and execution of digital PR strategies aimed at establishing authority for generative search systems.

• Strategic placement of content across high-quality media, specialized portals, and pertinent digital ecosystems.

• Close collaboration with our SEO and GEO teams to formulate comprehensive search strategies.

• Implementation of campaigns that yield brand mentions and high-quality backlinks.

• Analysis, monitoring, and reporting of digital PR initiatives.

• Providing strategic advice to clients on the interplay between Digital PR, SEO, and GEO.

• Supporting SEO efforts where structural authority and external signals play a crucial role.

• Actively contributing to the acquisition of high-quality backlinks and brand mentions for our clients.

⛳️ Requirements

• Proven experience in Digital PR, online PR, or strategic communications within a digital context.

• An understanding that visibility in generative systems relies on authority, entities, and trusted mentions.

• A keen interest in AI search systems, semantic relationships, and the future landscape of digital visibility.

• A perspective that views PR not merely as a reach tool but as a strategic lever for GEO.

• Enjoyment in collaborating closely with SEO and GEO strategists.

• Strong analytical skills regarding digital signals and performance KPIs.

• Excellent storytelling abilities paired with strategic thinking.

• Proficient in German and confident in English, both written and spoken.

🏝️ Benefits

• Remote work and flexible hours.

• Dynamic work environment: a professional and open team.

• Expertise in search engine optimization, content marketing, and innovative online marketing solutions.

• Knowledge transfer through internal workshops and seminars.