Digital Personalization Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and execute tailored experience strategies to enhance customer acquisition, engagement, and retention across digital platforms.

• Collaborate with Marketing, Product, and Content teams to ensure personalization aligns with campaign goals, lifecycle interactions, and segment-specific objectives.

• Transform personalization concepts into scalable experiments, decision-making frameworks, and testing methodologies.

• Develop and improve audience segmentation strategies utilizing behavioral, demographic, CRM, and lifecycle data.

• Establish targeting criteria, segment logic, and eligibility standards for dynamic content delivery.

• Refine targeting strategies based on campaign outcomes and customer interactions.

• Spearhead A/B, multivariate, and rule-based personalization tests across web and mobile experiences.

• Set hypotheses, KPIs, and success metrics; document and ensure quality assurance of variants and channels.

• Evaluate test outcomes and propose scalable enhancements to user experiences.

• Assess campaign performance and create dashboards that highlight insights and audience behaviors.

• Contribute to post-campaign analyses and identify opportunities for personalization improvements.

• Serve as the personalization liaison for Web Production, Creative, Content Strategy, CRM, and Demand Generation teams.

• Engage in campaign planning to incorporate personalized experiences from the outset.

• Keep abreast of industry trends and platform updates to enhance personalization practices.

⛳️ Requirements

• High School Diploma is mandatory.

• Bachelor’s Degree in Marketing, Data Science, Management Information Systems (MIS), or Computer Science is highly preferred.

• 3–5+ years of experience in personalization, digital marketing, UX optimization, or marketing technology roles.

• Proficient in web analytics tools such as Adobe Analytics, Google Analytics, and Looker Studio.

• Experience collaborating with data and technical teams.

• Familiar with HTML, CSS, or front-end coding structures and their effects on rendering and personalization deployments.

• Experience with CDP platforms, CRM integrations, or audience orchestration tools.

• Knowledge of UX design, behavioral science, or conversion rate optimization (CRO) frameworks.

• Experience in a B2B, SaaS, or multi-region setting with intricate customer journeys.

• Significant hands-on experience with Adobe Target, Optimizely, Dynamic Yield, or similar experimentation/personalization platforms.

• Strong grasp of segmentation, lifecycle marketing, targeting strategies, and A/B testing methodologies.

• Excellent cross-functional collaboration skills and the ability to turn data into actionable insights.

• Highly organized, detail-oriented, and adept at working in Agile or matrixed environments.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Wellness programs.

• Health savings accounts.

• Flexible spending accounts.

• 401(k) plan with company match.

• Employee stock purchase program.

• 11 paid holidays.

• 18 PTO days annually.

• Volunteer time off.

• 6 weeks of 100% paid parental leave (subject to state regulations regarding paid family leave).

• Learning opportunities to foster career growth and success.

• A diverse, equitable, and inclusive workplace culture.