Digital Media Strategist

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Collaborate with the account management and media buying teams to develop clients' media strategies.

• Design, present, and implement digital media marketing strategies, including the setup of UTM tracking.

• Analyze analytic data to pinpoint opportunities and tactics.

• Establish appropriate targeting segmentation and strategies for campaigns.

• Offer recommendations regarding budget allocation.

• Evaluate potential traffic sources and explore new media opportunities.

• Oversee and optimize campaigns.

• Monitor campaign performance and make necessary adjustments.

• Analyze results data to ensure all campaigns meet or exceed client and agency performance objectives.

• Develop and maintain tailored reporting based on each client's marketing goals and KPIs, including any necessary data or creative for co-op submission.

• Stay informed about advertising trends in display and video.

• Cultivate and maintain strong relationships with external partners and agency colleagues.

⛳️ Requirements

• A bachelor's degree in marketing or a related field is required.

• 1-2 years of experience in traditional and digital marketing is required.

• Experience in an advertising agency managing retail clients and working with DSPs is a significant advantage.

• Proficiency in Microsoft Excel and PowerPoint is essential.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and training.

• Flexible work hours and remote work options.