Digital Marketing Manager – Consumer Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• You are responsible for managing paid media, optimizing funnels, and overseeing lifecycle marketing from start to finish.

• You will be accountable for caregiver acquisition costs, enrollment speed, and the mix of channels utilized to achieve these goals.

• You will report directly to the Director of Marketing and collaborate closely with the Client Success, Product, and Operations teams.

• You will establish the digital acquisition function from scratch and expand it as the program and capabilities develop.

• Manage a six-figure annual paid media budget with complete P&L responsibility, including ownership of CAC targets, channel ROI, and quarterly forecasts.

• Collaborate with the Director of Marketing to develop, test, and refine creative concepts, including copy, imagery, and landing page variations.

• Continuously improve landing pages, lead capture processes, and the caregiver enrollment funnel.

• Own the A/B testing roadmap across creative elements, audience segments, and funnel stages, documenting successful strategies into a repeatable playbook.

• Work with engineering and operations to implement tracking, attribution, and analytics frameworks (GA4, server-side tagging, consent management).

• Design and manage email and SMS nurture sequences that guide caregivers from initial interest to enrollment and activation.

• Develop cohort-based lifecycle programs aimed at enhancing caregiver retention and program engagement.

• Establish a weekly and monthly performance reporting schedule focusing on CAC, LTV, channel mix, cohort behavior, and funnel health.

• Transform data into actionable insights for leadership, narrating the story behind the numbers.

• Ensure compliance with Medicare regulations and maintain HIPAA-conscious data hygiene across the marketing ecosystem.

• Assist in B2B demand generation as a secondary effort, including LinkedIn campaigns, ABM strategies, and conference follow-up processes.

• Uphold brand consistency in all consumer-facing initiatives.

⛳️ Requirements

• 4–7 years of practical experience in healthcare digital marketing with a strong emphasis on direct-to-consumer performance campaigns.

• Proven creativity and success in cutting-edge digital marketing initiatives, with adjacent experience in precision marketing.

• A solid background in managing paid media budgets exceeding $500K annually, with specific documented outcomes for CAC, ROAS, or conversions.

• Extensive, up-to-date knowledge in agentic AI marketing, Meta Ads Manager, Google Ads, and at least one programmatic or emerging channel.

• Proficiency in GA4, attribution platforms, and modern marketing analytics—beyond mere dashboard usage.

• Experience in designing landing pages and conversion funnels.

• Familiarity with email/SMS lifecycle platforms (Klaviyo, Customer.io, HubSpot Marketing Hub, or similar).

• Ability to thrive in an environment characterized by ambiguity and shifting priorities—this is a startup, and priorities will change.

• A clear capacity to balance rigor and empathy; you take data seriously while also valuing people.

🏝️ Benefits

• Health, dental, and vision coverage

• Paid time off (PTO)

• A culture that honors the balance between work and personal life