Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement the global digital marketing strategy for specific customer segments, which include implanting physicians, referring clinicians, patients, societies, and payors.

• Collaborate with global marketing and commercial teams to pinpoint digital opportunities that enhance therapy education, adoption, and commercialization.

• Serve as the digital marketing lead for significant initiatives, campaigns, and product or therapy launches.

• Create and oversee messaging, content, and execution across various digital channels such as websites, social media, and digital education and sales enablement tools.

• Ensure that all digital content is in compliance with brand guidelines, clinical standards, and regulatory requirements.

• Direct digital engagement planning for major conferences, tradeshows, and campaigns in alignment with broader marketing activities.

• Manage website development and continuous optimization in collaboration with both internal and external teams.

• Spearhead SEO strategy and execution to enhance visibility, relevance, and traffic quality.

• Define, monitor, and report on digital marketing KPIs, such as engagement, traffic quality, campaign success, and audience segmentation.

• Guide digital brand and graphic design strategies in partnership with internal teams and external agencies.

• Act as a vital contributor to the global marketing team, working collaboratively across various functions and regions.

⛳️ Requirements

• A minimum of 5 years of experience in digital marketing, communications, or similar roles.

• Experience in marketing medical devices or healthcare products is highly preferred.

• A BA/BS degree in engineering, health sciences, marketing, business, or communications.

• An MBA is preferred.

• Proficiency in website development and management, including knowledge of SEO best practices.

• Experience in developing, executing, and measuring the performance of social media content.

• Background in managing digital channels within a regulated or complex B2B/B2B2C environment.

• Strong analytical abilities to segment audiences and evaluate campaign effectiveness.

🏝️ Benefits

• Health insurance

• Professional development

• Flexible work arrangements