Digital Engagement Expert

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Actively engage in agile methodologies and frameworks.

• Leverage current digital, customer, and market trends to stay ahead of marketing technologies, identifying growth opportunities for digital products.

• Design suitable analytics solutions to ensure reliable tracking, reporting, and an integrated approach with other agile teams.

• Assist business units with their analytic needs by analyzing web traffic through Google Analytics.

• Develop effective measurement strategies and implement intricate tracking solutions via Google Tag Manager.

• Build a GA data layer and communicate effectively with business units for its implementation.

• Continuously test and refine innovative tracking and analytics methods.

• Produce technical documentation for GA integrations.

• Create Data Studio dashboards and offer technical support to data analysts for the development of Power BI dashboards.

• Maintain awareness of business results and stay informed about industry standards and best practices in marketing technologies.

• Generate strategic and operational recommendations for optimizations based on analysis.

• Support digital platform product evolution by deriving insights and identifying opportunities for growth acceleration.

• Responsible for producing clear, error-free, and timely deliverables aimed at influencing and optimizing website/app behavior to enhance conversion rates.

• Oversee and enhance the digital product development lifecycle and documentation processes.

• Assist in optimizing GA solution design and transitioning to GA4.

• Discover new processes to enhance current MarTech deliverables.

• Collaborate closely with business stakeholders, serving as a knowledge center and providing consultancy on use case feasibility to ensure deliverables add value.

• Conduct training sessions for stakeholders to boost efficiency and enable KPI understanding.

• Responsible for creating presentations and reports as required.

• Maintain a comprehensive view while also being detail-oriented when necessary.

• Lead and implement GMP optimizations and developments.

• Be an early adopter and contribute fresh ideas.

• Distinguish between essential and non-essential implementations.

⛳️ Requirements

• Experience with agile methodologies.

• In-depth knowledge of Google Marketing Platform (Google Analytics, Google Tag Manager, etc.) and associated Google Cloud products (Looker Studio, etc.).

• Proficient in SQL, JavaScript, CSS, and HTML.

• Familiarity with additional programming languages is advantageous.

• Strong analytical and quantitative abilities.

• Proven capacity to think both strategically and tactically.

• A passion for innovation paired with a proactive attitude.

• Advanced skills in tracking and marketing automation tools.

• Solid analytical skills complemented by good business acumen.

• Ability to work autonomously on intricate tasks involving multiple stakeholders.

• Must exhibit strong collaboration, being a team player, as well as an individual contributor.

• Quick comprehension of complex tasks and solution-oriented.

• Self-motivated with high resilience and endurance.

• Brings enthusiasm and a passionate perspective to the role, capable of influencing peers.

• Willingness to go above and beyond to drive results.

• Strong problem-solving capabilities.

• Interest and ability to learn new technologies and processes.

• Excellent organizing skills, solution finding, and creative thinking.

• Robust understanding of the software development lifecycle.

• A minimum of 5 years of experience in web analytics, preferably with Google Analytics, showing a high level of understanding of the financial sector.

🏝️ Benefits

• Demonstrates intermediate to advanced skills across standard marketing stacks, especially but not limited to: Adwords/SA360, DV360, GA360, DCM, web design, HTML5 creative, Facebook, Instagram, and third-party platform partners like Smartly.

• Possesses basic to intermediate skills in native marketing automation tools within the above platforms.

• Capable of working independently on tasks that involve multiple stakeholders.

• Should exhibit a willingness to learn new technologies and processes, as not all skills are expected from day one; on-the-job and external training will likely be necessary.

• Demonstrates basic out-of-scope thinking with the ability to generate additional, innovative engagement ideas and processes.

• Capable of executing and optimizing engagement campaigns for specific products and initiatives, including basic planning and forecasting.

• Typically, this position requires 3-5 years of experience on the client and/or media agency side at a junior manager/media executive/senior executive level.