Digital Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create engaging design assets, such as ad sets and landing pages, supported by data to enhance digital marketing KPIs.

• Develop motion graphics and short-form video cutdowns optimized for social media platforms, including LinkedIn, Instagram, and YouTube.

• Edit existing video content into high-impact ad units tailored to specific platform requirements, aspect ratios, and viewer attention spans.

• Work collaboratively with media and content teams to ensure motion creative aligns with audience insights and campaign objectives.

• Ensure brand consistency across all static, motion, and video assets while creatively adapting to various audience segments and platforms.

• Partner with internal and client teams to grasp business objectives, target audiences, and additional data points to aid in the development of A/B tests and data-driven designs.

• Design and execute A/B tests and other experiments utilizing CRO tools such as Optimizely, Unbounce, and/or Crazyegg.

• Perform user research, usability testing, and heat mapping analysis to collect insights and validate design choices.

• Regularly iterate and enhance designs based on feedback, data insights, and testing results.

• Oversee multiple design projects concurrently while effectively communicating with project management and other internal stakeholders to provide project updates, respond to feedback, and ensure their needs are met.

• Keep abreast of industry trends, best practices, and emerging technologies related to CRO and user experience design.

⛳️ Requirements

• 1-3 years of experience in graphic design, emphasizing performance-driven creativity and CRO.

• At least 1 year of experience in motion graphics.

• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Fundamental video editing and motion graphics skills using Adobe Premiere Pro, After Effects, or similar software.

• Strong communication and collaboration abilities, with a proven track record of working effectively with cross-functional teams.

• Knowledge of and experience with performance marketing metrics, such as A/B Testing, CRO Analytics, Heatmapping, and designing for performance-driven campaigns.

• A commitment to staying ahead of industry trends, including actively learning how AI and automation can improve marketing and operations.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, along with disability and life insurance options for you and your family that suit your lifestyle.

• Includes a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• 🧠 Mental - Access to certified therapists via Spring Health and a membership to Headspace.

• 💪 Physical - Physical therapy services through Omada, fertility support via Carrott, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• 🛫 Time Off - Unlimited PTO (minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), and Paid Parental Leave.

• 💰 Financial - Traditional and Roth 401(k) plans with a 3% company match.

• 🌟 Bonus - Annual bonus based on tenure, which increases in total amount over time.