Digital Designer

📋 Description

• Create engaging design assets such as advertising sets and landing pages, utilizing data to enhance digital marketing key performance indicators (KPIs).

• Develop motion graphics and concise video cutdowns optimized for social media platforms, including LinkedIn, Instagram, and YouTube.

• Edit existing video materials into effective ad units customized for platform requirements, aspect ratios, and audience attention spans.

• Work in partnership with media and content teams to ensure motion creative aligns with audience insights and campaign objectives.

• Uphold brand consistency across all static, motion, and video assets while creatively adapting to various audience segments and platforms.

• Collaborate with both internal and client teams to grasp business objectives, target audiences, and additional data points necessary for the development of A/B tests and data-driven designs.

• Design and execute A/B tests and other experiments utilizing conversion rate optimization (CRO) tools such as Optimizely, Unbounce, and/or Crazyegg.

• Conduct user research, usability testing, and heat mapping analysis to collect insights and validate design choices.

• Continuously enhance and refine designs based on feedback, data insights, and testing results.

• Manage multiple design projects concurrently while effectively communicating with project management and other internal stakeholders to provide project updates, respond to feedback, and ensure their needs are addressed.

• Stay informed about industry trends, best practices, and emerging technologies pertaining to CRO and user experience design.

⛳️ Requirements

• 1-3 years of experience in graphic design, emphasizing performance-driven creativity and CRO.

• 1 year of experience in motion graphics.

• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Basic experience in video editing and motion graphics using Adobe Premiere Pro, After Effects, or comparable tools.

• Strong communication and collaboration skills, capable of working effectively with cross-functional teams.

• Familiarity with performance marketing metrics such as A/B Testing, CRO Analytics, and Heatmapping, along with experience in designing for performance-oriented campaigns.

• Eager to stay ahead of industry trends, including actively exploring how AI and automation can improve marketing and operations.

🏝️ Benefits

• 🏠 We offer a set living wage at Directive.

• 🙏 Medical, dental, and vision plans, as well as disability and life insurance coverage for you and your family tailored to your lifestyle.

• This includes a fully employer-paid plan for you and a 50% employer contribution for your dependents.

• Benefits that support the whole person:

• 🧠 Mental - Access to certified therapists via Spring Health, membership to Headspace.

• 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, and complimentary One Medical membership for primary and virtual care.

• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.

• 💰 Financial - Traditional and Roth 401(k) with a 3% company match.

• 🌟 Bonus - Annual bonus based on tenure, which increases in total amount over time.