Digital Delivery Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Lead the creation, execution, and enhancement of comprehensive marketing campaigns for digital mental health services.

• Take ownership of the performance of paid digital channels including Google Ads Search, Performance Max, and social media advertising.

• Formulate channel strategies, manage budgets, and allocate bids accordingly.

• Track CPA, conversion rates, and channel effectiveness; suggest budget reallocations as needed.

• Optimize active campaigns through A/B testing of creative content, landing pages, and audience targeting.

• Develop reporting dashboards and performance presentations for senior stakeholders.

• Collaborate with teams in Business Development, partnerships, and clinical operations.

• Oversee external media agencies or freelance specialists to meet performance objectives.

• Ensure landing pages and user experiences adhere to healthcare marketing standards, CQC requirements, and UK GDPR regulations.

• Assist with the implementation of tracking and analytics, including GA4 and conversion tracking.

• Manage the Psychiatry UK website, implementing necessary updates and optimizations.

• Spearhead the development of a new website optimized for SEO and GEO.

• Lead a small project team focused on the new website initiative.

• Deliver performance updates and strategic insights to leadership.

⛳️ Requirements

• Demonstrated experience in managing campaigns across digital and event channels.

• Proven success in delivering and optimizing paid digital campaigns.

• Familiarity with Google Ads Search and Performance Max.

• Significant experience managing budgets effectively.

• Strong analytical skills with the ability to interpret CPA, ROAS, and conversion data.

• Experience in generating marketing reports for diverse stakeholders.

• Background in healthcare, regulated, or compliance-sensitive sectors.

• Proficient in GA4, Google Ads Editor/API, and standard marketing reporting tools.

• Experience in website management, including the creation, updating, and maintenance of web content.

• Comfortable working autonomously in a fully remote setting.

• Strong analytical thinking skills and the ability to convey insights to both technical and non-technical audiences.

• Desirable: PMI, NHS, or B2B2C partnership marketing experience.

• Desirable: experience in a digital agency.

• Desirable: experience in digital mental health or healthcare marketing.

• Desirable: understanding of the UK mental health landscape and patient needs.

🏝️ Benefits

• £1000 working from home allowance.

• Health Cash Plan.

• Well Hub Subscription.

• Employee Assistance Programme.

• Annual Volunteering Day.

• Enhanced Sickness and Family Leave pay.

• Length of Service Bonus.

• Pension options.

• Flexible remote full-time role.

• Reasonable adjustments during recruitment, including additional time, assistive technology, or alternative material formats.