Digital Content Specialist II

This is a fully remote position, open to applicants in Florida.

📋 Description

• Create high-quality content that captivates target audiences, enhances website traffic, and elevates brand visibility across Hard Rock’s various online platforms.

• Design and optimize content for our Unity by Hard Rock website and mobile application to improve user experience and engagement.

• Adhere to SEO best practices to enhance organic search visibility and attract traffic.

• Meet deadlines and produce content that aligns with project requirements and marketing objectives.

• Collaborate with UX/UI designers to ensure seamless integration of content into website and app designs, providing a unified user experience.

• Implement dynamic content and personalization through real-time audience segmentation and targeting.

• Enhance content optimization through machine learning model recommendations and AI, including generative and real-time personalization integrated within Adobe.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline, or equivalent professional experience.

• Preferably, experience with the Adobe Experience Cloud suite and digital marketing tools, including Experience Manager (AEM), AEM Assets, Adobe Analytics, and Adobe Target.

• Demonstrated experience in digital content creation, CMS management, ecommerce, and SEO practices.

• Proven ability to manage content across multiple websites and mobile applications.

• Practical experience with Adobe Analytics or a similar platform, including report generation and analysis of content performance metrics.

• Hands-on experience applying UX/UI best practices in content design and presentation.

• Familiarity with Figma is preferred.

• Experience with machine learning modeling and AI for developing dynamic content, personalization, and recommendations in web and app content.

🏝️ Benefits

• A comprehensive benefits package that supports our team members in maintaining their health.

• A plan to secure their future.

• Support for achieving a healthy work-life balance.