Data Insights – Performance and Insights Specialist, Marketing Analytics

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Generate strategic insights that inform campaign decisions, customer segmentation, and the prioritization of commercial opportunities;

• Conduct analyses of the sales funnel, identifying bottlenecks and areas for potential improvement;

• Assist in managing and distributing the team's workload while closely collaborating with leadership;

• Develop comprehensive analytical studies, formulating hypotheses and investigating variables that influence revenue;

• Collaborate with the engineering team on the data processing pipeline, gaining insights into data structure logic and providing critiques to guide best practices;

• Assess campaign performance metrics (ROI, CAC, LTV, conversion) and recommend areas for optimization;

• Design and maintain dashboards that facilitate daily operations across various teams;

• Partner with marketing, sales, product, CX, and engineering teams, closely monitoring processes to ensure data consistency and quality;

• Present clear findings and recommendations to stakeholders and leadership;

⛳️ Requirements

• Experience in analyzing marketing and sales processes and data;

• Familiarity with marketing metrics including paid media, social, organic, and CRM;

• Proficient in data visualization tools such as Power BI, Looker, or Tableau;

• Knowledge of SQL for queries and analysis (complex modeling is not necessary);

• Experience with digital sales funnels, preferably in startup environments;

• Proven experience in developing analytical studies and presenting findings to leadership;

• Strong communication and presentation skills tailored for stakeholders;

• Autonomous and self-driven work ethic;

• Preferred qualifications include:

• Experience in marketing management or strategy;

• Experience utilizing AI for automating analytical processes;

• Familiarity with platform-specific social media metrics (YouTube, Instagram, engagement analysis).

🏝️ Benefits

• Company recess with no salary reduction;

• Meal allowance (Caju) of R$ 24.30 for each business day of the current month;

• Cultural allowance of R$ 50.00 per month for cinema, tickets, books, and streaming subscriptions;

• SulAmérica health plan with no fixed monthly cost for employees and a 30% co-payment capped at R$ 150.00; inclusion of dependents is at the employee's expense, deducted from payroll;

• AMIL dental plan at no cost, with the option to include dependents for R$ 20.04 each, deducted from payroll;

• Zurich life insurance;

• Referral bonus of R$ 500.00;

• Zenklub offering two free sessions per month, with additional sessions available for R$ 70.00 each;

• PsiU - Psychotherapy available at a fixed fee of R$ 75.00;

• Access to Wellhub (Gympass) with a digital plan at no cost, plus availability of 10 other plans and variations;

• Fluency SkillUp, allowing you to choose from our language or technology courses to study for free;

• Finance course "Me Poupe," created by Nathalia Arcuri, featuring exclusive content to teach financial strategies;

• Access to the Gen-AI Course, developed specifically for Fluency employees to master AIs and enhance daily work efficiency;

• Birthday Day Off;

• Comprehensive support and shipping of necessary equipment to ensure you can perform your duties efficiently and comfortably;

• A relaxed work environment that fosters team spirit and includes talented individuals;

• Autonomy to work, develop, and implement your ideas;

• An environment that emphasizes continuous development through an Individual Development Plan (IDP), regular feedback, one-on-ones, and assessments;

• Opportunities to engage in Internal Mentorship Programs and Beta cohorts for Fluency products;

• A special gift for newborns;

• No dress code: the most important factor is to wear what makes you feel comfortable.