Customer Lifecycle Automation Manager

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Create and execute lifecycle programs encompassing onboarding, adoption, renewal, and churn risk management.

• Develop automated workflows triggered by customer actions, product usage, and CRM information.

• Establish and sustain customer health scoring frameworks utilizing product, CRM, and support data.

• Identify and implement trigger-based signals for churn risk, opportunities for expansion, and gaps in product adoption.

• Manage the engagement strategy for low-ARR customers (Tier 3–4) through automation, minimizing dependence on manual outreach.

• Develop self-service initiatives, including training and onboarding materials, product adoption campaigns, and renewal notifications.

• Oversee lifecycle automation within HubSpot and related systems; guarantee that the CRM serves as the primary record for customer engagement and lifecycle oversight.

• Collaborate with Product and Engineering teams to incorporate product usage data into lifecycle initiatives.

• Work cross-functionally with Account Management, Support, and Services to synchronize automation with account strategies and enhance customer outcomes.

• Monitor and report on adoption rates, retention, and churn patterns (particularly focusing on Tier 3–4 NRR), along with engagement in lifecycle programs; provide monthly reports and insights.

⛳️ Requirements

• 5–7+ years of experience in Customer Success Operations, Lifecycle Marketing, RevOps, or Customer Growth roles.

• Proficiency in utilizing AI to design or manage customer lifecycle workflows.

• Demonstrated experience in creating and implementing lifecycle automation programs from the ground up (not just executing existing campaigns).

• Experience in SaaS or recurring revenue settings.

• Background in supporting a scaled customer portfolio (250+ customers across various tiers).

• Strong systems thinking skills and the ability to design scalable workflows.

• Comprehensive understanding of the customer lifecycle (onboarding → adoption → renewal → expansion).

• Capability to convert customer data into actionable automation initiatives.

• Robust analytical and problem-solving abilities.

• Proficient in cross-functional collaboration and influencing stakeholders.

• Hands-on experience with CRM and automation tools (HubSpot, Salesforce).

• Familiarity with product analytics tools (e.g., Pendo or similar).

• Experience in integrating data across various systems (CRM, product, support).

• Skilled in creating workflows, triggers, and lifecycle campaigns.

🏝️ Benefits

• 100% Remote and Global: Enjoy the flexibility to live your best life from anywhere in the world.

• Flexible Work Environment: Work at your preferred times. We value results and customer satisfaction over strict schedules.

• Dedicated Growth Path: Receive ongoing, meaningful feedback and support customized to help you reach your personal career aspirations.

• Access to Leading Tools and Technology: Enhance your abilities with the latest tools, playbooks, and technology.

• Engaging Community Activities: Join in coffee chats, happy hours, cooking classes, book clubs, and more!