CRM Specialist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Strategize and execute CRM campaigns utilizing Email, SMS, and Push for both Casino and Sportsbook;

• Oversee the promotional calendar, which includes bonuses, free bets, tournaments, and gamification elements;

• Enhance player activation, retention, and reactivation efforts;

• Develop customer segments informed by behavioral and transactional data;

• Conduct A/B testing to boost engagement, conversion rates, and retention;

• Monitor CRM performance and vital metrics such as GGR, retention rates, and ARPU;

• Utilize CRM automation tools like Optimove, Smartico, Customer.io, or comparable software;

• Partner with Product teams for new GEO launches and product enhancements;

• Recommend enhancements for CRM systems and operational processes;

• Assume responsibility for CRM processes and assist in scaling them.

⛳️ Requirements

• Minimum of 2 years of experience as a CRM Manager in the iGaming sector.

• Proven experience in launching CRM campaigns focusing on onboarding, retention, and reactivation.

• Solid understanding of CRM and business metrics such as NGR, Active Days, Churn Rate, and ARPU.

• Familiarity with CRM platforms and analytics tools like Tableau or similar.

• Knowledge of behavioral, value-based, and lifecycle segmentation strategies.

• Experience collaborating with Product, Marketing, and Analytics teams.

• Upper-Intermediate English proficiency for communication within an English-speaking team.

🏝️ Benefits

• Focus on Health & Wellness

• Comprehensive Global Medical Coverage

• Opportunities for Professional Growth

• Benefits Programs (including compensation for gym, dental, psychological services, etc.)

• Rewards based on Performance

• A Dynamic Work Environment