CRM & Retention Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• This position is designed to enhance business operations by overseeing customer lifecycle marketing, retention initiatives, email and SMS automation, as well as database expansion across e-commerce, retail, and customer communication channels.

• Take charge of the comprehensive planning, execution, optimization, and reporting of CRM email and SMS campaigns, automated processes, and lifecycle marketing across both e-commerce and retail sectors.

• Create and manage complete customer journeys that encompass lead capture, welcome, post-purchase, loyalty, repeat purchase, win-back, and re-engagement flows aimed at improving retention and maximizing customer lifetime value.

• Formulate and implement CRM and retention strategies that focus on boosting customer lifetime value, increasing repeat purchase rates, enhancing engagement, and generating attributed revenue utilizing data-driven insights.

• Develop and refine customer segmentation strategies based on behavioral, transactional, engagement, acquisition, lifecycle stage, and customer value data to enable targeted messaging.

• Oversee CRM automation, including flow logic, triggers, conditional splits, dynamic content, A/B testing, personalization, and performance optimization for both email and SMS.

• Craft clear, engaging, and conversion-oriented CRM copy for campaigns, SMS, subject lines, preview text, CTAs, and lifecycle messaging, ensuring alignment with brand standards.

• Manage CRM reporting, deliverability, list hygiene, database growth efforts, system integrations (e.g., Shopify, Reviews.io), and collaborate across departments with internal teams to meet commercial objectives.

⛳️ Requirements

• A bachelor’s degree in Marketing, Business, Commerce, Communications, Digital Marketing, Data Analytics, or a related field is preferred.

• A minimum of 3–5+ years of experience in CRM, lifecycle, retention, or email marketing roles specifically in e-commerce or comparable industries.

• Mid to senior-level CRM expertise, with the capability to independently create CRM strategies, optimization plans, and performance enhancement recommendations.

• Advanced proficiency in Klaviyo or Omnisend, including flows, segmentation, automation, SMS marketing, A/B testing, deliverability, reporting, and campaign optimization.

• In-depth understanding of customer lifecycle marketing, retention strategies, RFM modeling, churn reduction, database maintenance, and customer lifetime value enhancement.

• Experience in integrating CRM platforms with Shopify, Reviews.io, loyalty systems, customer service tools, POS systems, and other e-commerce solutions.

• Excellent copywriting abilities for email and SMS, covering subject lines, preview text, CTAs, and conversion-focused lifecycle and campaign messaging that aligns with brand voice.

• Strong analytical skills with experience in CRM reporting, KPIs, Shopify/Google Analytics, A/B testing, and performance optimization within fast-paced e-commerce or consumer brand settings.

🏝️ Benefits

• Work from home

• Mon - Fri: 7:00 AM – 4:00 PM PHT (*adjustments will be made for daylight saving time*)

• HMO with 2 free dependents and medical reimbursements

• Government-mandated benefits

• Opportunities to collaborate with leading companies in Australia and beyond

• Training programs for professional growth

• Engaging company outings, team activities, and wellness sessions

• Supportive, inclusive workplace culture

• Dedicated managers committed to your development and success