CRM Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Leading, mentoring, and nurturing the team — establishing high standards for quality, directing daily operations, and assisting individuals in achieving their best work.

• Designing and managing automations & campaigns that guide customers through every phase of the journey, with a strong emphasis on boosting retention, loyalty, reorder rates, and customer lifetime value.

• Enhancing the personalization of communications across email, SMS, push notifications, and other owned channels so that every interaction feels relevant, timely, and effective.

• Leveraging data and customer insights to create comprehensive segmentation, ensuring the right message reaches the appropriate audience at the optimal time.

• Constructing, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo, or Braze, while consistently improving performance through testing and iteration.

• Managing marketing automation performance while contributing to the development and expansion of other owned channels such as SMS and push notifications.

• Supervising email design and messaging best practices.

⛳️ Requirements

• Demonstrated experience in leading, coaching, or managing a small team, with the capacity to establish priorities, enhance quality, and foster individual development.

• Over 3 years of experience in email and database marketing or a related field.

• Proven success in developing, implementing, and analyzing automated customer journeys across various touchpoints.

• More than 3 years of experience with marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc., with Braze certifications strongly preferred.

• Knowledge of CRMs like Salesforce.

• Experience in direct response marketing.

• Familiarity with rewards and subscription programs, loyalty communication flows, and lead funnels.

• Data-driven mindset with strong analytical abilities and the capacity to measure program effectiveness and communicate actionable insights.

• Comprehensive understanding of consumer marketing principles, customer segmentation, and multi-channel marketing.

• Highly organized, with excellent attention to detail, strong presentation skills, business acumen, problem-solving capabilities, and project management expertise.

• Experience in the health/supplement sector is advantageous.

🏝️ Benefits

• A generous healthcare package

• Monthly team events and activities

• Flexible Stat Holidays with the option to bank days for later use

• Casual dress code

• An incredible dog-friendly office located in Yaletown, just one block from SkyTrain

• Weekly in-office team lunches

• Professional Development: You’ll have the chance to attend professional development conferences or workshops that will enhance your skills, broaden your network, and advance your career with our support! We will cover your fees, accommodation, travel, meals, and any related materials or resources.