CRM Manager

This is a fully remote position, open to applicants in Poland, +7 more states.

📋 Description

• Assist the CRM Acquisition Lead in implementing the remarketing strategy for leads that have not converted, while tracking performance against initial subscription goals.

• Aid in the creation and upkeep of automated journeys, which includes setting up segmentation, quality assurance, and basic troubleshooting.

• Provide insights on messaging, lifecycle content, customer behavior, and the context of journeys.

• Help carry out personalized campaigns using established messaging frameworks.

• Support the Content Lead by composing straightforward briefs and coordinating requests for copy and creative work.

• Assist in customizing messaging tailored for specific segments and stages of the funnel.

• Ensure quality assurance of content and creative across various touchpoints.

• Participate in the setup of simple A/B tests, as well as the collection, organization, and reporting of campaign data.

• Document insights gained from tests and campaigns.

• Collaborate with monetization, Performance Marketing, Product, and Analytics teams.

• Establish relationships with the Lifecycle Content Lead and other cross-functional partners.

• Help maintain consistency across channels in lifecycle campaigns, paywall experiences, and in-app messaging.

⛳️ Requirements

• Minimum of 1 year of experience in CRM, lifecycle marketing, marketing automation, or a similar field.

• Some familiarity with email/push tools such as Reteno, Braze, or comparable platforms.

• Basic knowledge of CRM/lifecycle technology stacks and a willingness to learn new systems.

• Capability to assist with data gathering and basic reporting tasks.

• Understanding of email deliverability fundamentals and a desire to enhance this knowledge.

• Developing proficiency in JIRA, Asana, Confluence, Notion, or Slack.

• Strong written communication skills and the ability to develop presentation and storytelling capabilities.

• Eagerness to learn about segmentation, event logic, and trigger mapping.

• Ability to juggle multiple tasks in a dynamic, team-oriented environment.

🏝️ Benefits

• Opportunity for professional growth and development.

• Collaborative and supportive team environment.

• Access to the latest tools and technologies in the marketing field.