CRM Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the go-to-market strategy for CenterWell’s onboarding, retention, and engagement initiatives.

• Create comprehensive, multi-channel engagement strategies that include email, direct mail, SMS, app, web, and assisted communication channels.

• Initiate and manage a strategic learning agenda by formulating hypotheses, designing experiments, and converting performance insights into optimization possibilities.

• Facilitate strategic planning within agile pod frameworks.

• Collaborate with product, analytics, and channel leaders to define and implement advanced personalization strategies.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related field, or 4+ years of equivalent experience.

• Over 5 years of experience in lifecycle, retention, or customer engagement marketing.

• At least 2 years of experience in leading agile teams or cross-functional pods.

• Strong knowledge of omni-channel marketing and journey orchestration.

• Familiarity with marketing automation platforms and CRM tools.

• Exceptional facilitation, prioritization, and problem-solving abilities.

🏝️ Benefits

• Medical, dental, and vision benefits.

• 401(k) retirement savings plan.

• Paid time off, including company and personal holidays.

• Volunteer time off.

• Paid parental and caregiver leave.

• Short-term and long-term disability coverage.

• Life insurance.

• Additional opportunities.