CRM & App Marketing Manager – Assistant Manager

This is a fully remote position, open to applicants in China.

📋 Description

• Establish, configure, and oversee App Push, in-app pop-ups and banners, as well as WhatsApp and LINE messaging initiatives.

• Develop, sustain, and enhance channel interactions throughout the entire user lifecycle.

• Create and implement strategies for campaigns related to product launches, promotions, seasonal activities, and business objectives.

• Administer message templates, rich media, deep links, CTAs, and behavioral sequencing.

• Oversee opt-in/opt-out processes, suppression lists, and ensure platform compliance.

• Design automation flows triggered by events and behaviors within the CEP platform.

• Specify trigger logic, delay intervals, frequency restrictions, and exit conditions.

• Collaborate with analytics and product teams on event and attribute tracking.

• Construct audience segments and utilize dynamic personalization and conditional logic.

• Create segmentation frameworks for ongoing journeys and ad-hoc campaigns.

• Take ownership of performance reporting across delivery, open/read, click-through, conversion, opt-out, and revenue attribution metrics.

• Maintain up-to-date dashboards and monitor the health of channels.

• Carry out post-campaign evaluations and generate actionable insights.

• Design and execute A/B and multivariate experiments.

• Enhance content, timing, channel mix, and conversion within the funnel.

• Work in partnership with global and regional marketing, content, analytics, and product teams.

• Propel the development of product features that enhance the effectiveness of messaging channels.

⛳️ Requirements

• 3–5 years of practical experience in CRM, lifecycle marketing, or mobile marketing within a consumer app context.

• Background in e-commerce, fintech, trading, super-app, gaming, or related sectors.

• Proficient in setting up and managing App Push notifications and in-app banners, including rich push, deep links, and triggered automation flows.

• Direct experience with the WhatsApp Business API and managing message templates.

• Working knowledge of LINE Push Messaging and its campaign mechanics.

• Expertise with at least one enterprise CEP platform: Braze, Salesforce Marketing Cloud, Emarsys, Klaviyo, Marketo, Iterable, or equivalent.

• Solid understanding and practical application of behavioral, lifecycle-based, and attribute-based segmentation.

• Familiarity with WhatsApp Commerce Policy, LINE Messaging Policy, and Apple/Android push guidelines.

• Strong data literacy, including the ability to read dashboards, interpret funnel metrics, and analyze campaign data.

• Experience conducting A/B tests and conveying results to non-technical stakeholders.

• Capability to identify data leakage points within automation journeys and enhance optimization.

• Proficiency in managing multiple channels and projects in a fast-paced environment.

• Excellent cross-functional communication and collaboration abilities.

• High user empathy and a commitment to non-intrusive communication.

• Required to use a personal device and laptop for work purposes.

🏝️ Benefits

• Opportunities for personal growth.

• A culture of collaboration and intrapreneurship.

• Transparent and objective performance management processes.

• The chance to work with a global, diverse team spanning over 15 countries.

• Use of personal devices and laptops for work-related tasks.