CRM Analyst (Mid-level)

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Manage and enhance CRM campaigns in Braze utilizing Canvas, Campaigns, Segmentation, Content Cards, and Connected Content, taking full ownership from setup to activation.

• Strategize, develop, and refine automated journeys and lifecycle rules, with an emphasis on customer lifecycle, behaviors, and business goals.

• Create and sustain advanced segmentations leveraging attributes, events, behavioral filters, and conditional logic.

• Implement multichannel campaigns (email, push notifications, in-app, SMS, WhatsApp, and web push), ensuring seamless orchestration across channels for a unified user experience.

• Utilize dynamic content personalization through Liquid, custom attributes, and display logic.

• Conduct A/B testing and experiments, establishing hypotheses, success metrics, and analyzing outcomes.

• Execute technical and functional quality assurance of campaigns and journeys, ensuring high quality, governance, and minimizing rework.

• Track and analyze CRM KPIs (engagement, conversion, retention, churn, LTV) to generate actionable insights.

• Proactively address technical and operational challenges in Braze, collaborating with data, product, and engineering teams.

• Contribute to the advancement of CRM strategy by suggesting enhancements to flows, business rules, and communication methods.

• Assist in documenting processes, best practices, and campaign standards.

• Ensure adherence to LGPD (Brazilian Data Protection Law), consent requirements, and privacy policies, upholding data governance and security.

⛳️ Requirements

• Prior experience in CRM, Marketing Automation, or Lifecycle Marketing.

• Practical experience with Braze (or similar platforms), including Canvas, Campaigns, segmentation, and messaging channels.

• Background in creating and optimizing behavior- and event-driven automated journeys.

• Understanding of multichannel communication strategies (email, push, in-app, SMS, WhatsApp, and web push).

• Capability to develop advanced segmentations using attributes, events, and behavioral criteria.

• Knowledge of content personalization techniques using Liquid.

• Experience in conducting A/B tests and analyzing results.

• Familiarity with CRM performance metrics and KPIs.

• Experience with quality assurance for campaigns and journeys.

• Strong organizational and prioritization skills, with the ability to manage multiple tasks effectively.

• Excellent, collaborative communication skills for engaging with cross-functional teams.

• Practical understanding of LGPD (Brazilian Data Protection Law) and data governance as it relates to CRM.

🏝️ Benefits

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