CRM Analyst, Mid-Level

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, develop, and enhance nurture sequences, automation flows, and CRM journeys using RD Station;

• Organize journeys tailored for various stages of the sales funnel;

• Conduct diagnostics on databases, segmentations, lists, tags, events, and flow entry/exit criteria;

• Implement comprehensive automations in RD Station, ensuring logical design, organization, governance, and measurement;

• Develop segmentation and personalization strategies based on user behavior, funnel stage, profile, interest, and engagement;

• Assist in defining lead scoring rules, lifecycle stages, handoff processes to sales, and MQL/SQL criteria;

• Create email marketing campaigns, landing pages, forms, and automation flows;

• Track metrics such as open rate, click-through rate, conversions, unsubscribes, deliverability, opportunity generation, and the impact on sales;

• Identify potential enhancements to existing journeys by suggesting tests, modifications, and innovative approaches;

• Maintain thorough documentation of flows, rules, segmentations, naming conventions, and operational best practices;

• Collaborate with clients to gather requirements, align expectations, present strategies, validate deliverables, and report results;

• Facilitate meetings to present diagnostics, action plans, results, and outline next steps;

• Work closely with media, content, planning, BI, account management, and commercial teams;

• Assist clients in enhancing CRM maturity, automation capabilities, and the strategic application of RD Station;

⛳️ Requirements

• Proven experience with RD Station Marketing, particularly in automations, segmentations, emails, landing pages, lead scoring, and database management;

• Practical experience in creating and managing nurture sequences and automated journeys;

• Ability to design flows that exhibit clear logic, organization, and a results-oriented focus;

• Familiarity with CRM, inbound marketing, marketing automation, lead nurturing, and sales funnel management;

• Strong ability to analyze campaign and automation metrics effectively;

• Experience in presenting results and leading client meetings;

• Organized approach to documenting processes, flows, rules, and strategic decisions;

• Capacity to prioritize tasks, manage deadlines, and oversee multiple concurrent projects;

• Experience in an agency, consultancy, B2B operations, or companies with intricate sales funnels;

🏝️ Benefits

• Knowledge-sharing environment and networking opportunities with partners and clients;

• Potential access, subject to hiring or partner interest, to market content, workshops, and events organized or recommended by Macfor;

• Access to recognized literature and methodologies to enhance service delivery;

• Freedom to propose solutions, engage in strategic meetings, and contribute suggestions across management, technology, growth, and marketing areas;

• Full autonomy in selecting methods and strategies to meet contracted deliverables;

• Opportunity to launch new projects and foster personal growth;