CRM Administrator

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and enhance CRM workflows, configurations, and data integrity to bolster marketing and sales effectiveness.

• Design, launch, and track campaigns and automated marketing journeys.

• Create audience segmentation and logic-based communication triggers that enhance engagement and conversion rates.

• Assist in designing and refining customer lifecycle journeys within the CRM system.

• Generate and sustain KPI-driven reports to assess campaign performance and identify areas for enhancement.

• Proactively identify and resolve CRM issues that affect campaign execution, reporting, or user experience.

• Document processes, standards, and best practices to facilitate scalability and uniformity.

• Collaborate with various teams to convert business objectives into effective CRM solutions.

• Provide training and support to empower users to fully utilize CRM functionalities.

⛳️ Requirements

• Proven experience in administering CRM systems and implementing marketing automation campaigns.

• Comprehensive understanding of audience segmentation, customer journeys, and data-driven marketing execution.

• Capability to think logically and strategically about automation workflows and communication triggers.

• Experience in translating data and performance metrics into practical enhancements.

• Strong problem-solving skills with the ability to independently troubleshoot technical challenges.

• Exceptional organizational abilities and a keen eye for detail.

• Effective communicator who can engage both technical and non-technical stakeholders.

• Self-motivated individual who takes initiative and sees projects through to completion.

• Background in mortgage or financial services is advantageous but not mandatory.

🏝️ Benefits

• Health insurance

• Paid time off

• Professional development