Creative Copy Strategist

This is a fully remote position, open to applicants in California, +5 more states.

📋 Description

• Establish and develop the strategic foundations and content frameworks for lifecycle and promotional email campaigns.

• Craft cohesive narratives that enhance customer engagement and prompt action.

• Collaborate with creative and strategic partners to produce unified, visually captivating, and highly effective messaging.

• Convert intricate client briefs and data insights into executable creative strategies and content calendars.

• Focus on producing accessible, inclusive content that complies with WCAG standards.

• Remain informed on emerging trends in email marketing, consumer behavior, and strategic best practices.

• Develop a profound understanding of the client’s brand voice, serving as its advocate across campaigns.

• Present strategic concepts and creative ideas to internal teams and clients with clarity, confidence, and persuasiveness.

• Actively seek out opportunities for testing, segmentation, and optimization to enhance campaign performance.

• Oversee multiple complex projects, strategic roadmaps, and deadlines concurrently.

• Identify potential risks and issues, troubleshoot root causes, and escalate as necessary.

• Typically, but not exclusively, manage direct reports including recruiting, onboarding, ongoing training, 1:1 coaching, and performance management.

⛳️ Requirements

• 8+ years of experience as a Copywriter, Content Strategist, or Copy Strategist, preferably in an agency setting.

• Demonstrated experience in planning campaign strategies, content pillars, or customer journeys.

• A portfolio showcasing strategic thinking, conceptual storytelling, and high-impact email copy.

• Experience in mentoring, managing, or leading creative and strategic team members.

• Exceptional writing and editing skills with a strong attention to detail.

• Advanced capability to develop, maintain, and optimize content calendars and lifecycle maps.

• Extensive experience utilizing data, performance analytics, and post-campaign reports to extract insights and guide future content decisions.

• Strong grasp of email marketing best practices, deliverability considerations, and industry trends.

• Excellent communication, presentation, and client-facing collaboration abilities.

• Working knowledge of WCAG as it pertains to digital content and email.

• Capability to thrive in a fast-paced, deadline-oriented environment.

• Experience with luxury brands or the Financial Services sector is preferred.

🏝️ Benefits

• Medical

• Dental

• Vision

• STD/LTD

• Life/AD&D

• Flexible Paid Time Off

• Various other ancillary benefits and perks