Creative Brand & Social Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a thorough social media strategy to bring the brand to life across Instagram, TikTok, and YouTube.

• Create and implement social media campaigns across Instagram, TikTok, and YouTube.

• Record and edit videos for distribution across all channels.

• Generate ideas and execute fresh content and formats.

• Establish AI-driven workflows to enhance the testing, learning, and personalization of the user journey from off-platform to in-product.

• Keep abreast of trends in social media and marketing, proposing on-brand content that aligns with these trends.

• Develop and refine a comprehensive content calendar.

• Collaborate with marketing and product teams to support key initiatives and product launches.

• Deliver direct, data-supported insights to leadership regarding effective strategies and investment areas.

⛳️ Requirements

• Over 4 years of experience managing social media in-house, preferably for a consumer subscription product.

• Proven success in creating content that resonates with a high school demographic.

• Demonstrated ability to scale social media accounts for a startup brand.

• Extensive knowledge of Instagram, TikTok, and YouTube.

• Analytical and data-focused: you track content performance beyond impressions, including engagement and impact.

• Strong creative instincts: you understand what drives content effectiveness and know how and when to create and launch new material.

• Comfortable navigating ambiguity and working within a lean team: you act swiftly, remain close to the work, and take ownership of outcomes.

• Excellent cross-functional communication skills that allow you to effectively present ideas to both peers and executive leadership.

• Inherently curious and proactive: you continuously test new tools, experiment with workflows, and seek ways to enhance efficiency and productivity.

• Low ego, high ownership, and driven to succeed.

🏝️ Benefits

• Competitive salary ($80 - $120K based on experience) + equity.

• Remote-first work environment (with optional quarterly meetups in San Francisco).

• Comprehensive health benefits (including medical, dental, and vision).

• 401(k) plan with company matching.

• Flexible PTO and company holidays.

• Budget for professional development.

• Stipend for home office setup.

• Access to wellness resources.

• Monthly hackathons.