Copywriting Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and enhance content across various product touchpoints, such as email, push notifications, in-app messaging, and web platforms, ensuring a unified voice and tone.

• Collaborate with cross-functional teams, including Product Managers, Product Marketing, Design, and Legal & Compliance, to ensure that product messaging aligns with user needs and business objectives.

• Develop and maintain messaging frameworks, content templates, and writing standards to create scalable and consistent content that serves multiple product and marketing functions.

• Drive content strategies for campaigns, overseeing the process from ideation to A/B testing, ensuring that messaging improves the overall user experience and meets key business goals.

• Contribute to the evolution of Affirm’s voice and tone, enhancing how we communicate with both consumers and merchants across digital channels.

• Support content optimization by analyzing performance metrics and iterating on content based on testing insights, user feedback, and performance evaluations.

• Collaborate with legal and compliance teams to ensure all content adheres to regulatory standards and internal guidelines.

• Work closely with the Product Design team to ensure that messaging is seamlessly integrated into product design and user experiences.

• Advocate for a content-first approach in design, promoting the inclusion of content in product decisions to enhance user experiences and engagement.

⛳️ Requirements

• 4+ years of experience in copywriting and/or content design, preferably in a product or tech-focused environment.

• Practical experience in writing for email, push notifications, web, and in-product messaging, with a solid grasp of best practices for each medium.

• Demonstrated ability to collaborate effectively with cross-functional partners, including product marketing, designers, product managers, and engineers, to develop customer-centric solutions.

• Self-starter attitude, capable of managing multiple projects at once, meeting deadlines, and adjusting to shifting priorities in a fast-paced environment.

• Strong attention to detail with a commitment to clarity, scalability, and consistency across all written content.

• Experience with legal and compliance review processes, ensuring that all content adheres to necessary regulatory standards.

• A passion for content innovation, bringing fresh ideas and new methods to enhance communication with customers.

🏝️ Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents.

• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses.

• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge.

• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount.