Copywriter – Ads, Direct Response, Video

This is a fully remote position, open to applicants in Poland.

📋 Description

• Script Writing & Hook Development: Collaborate with the CEO and our video team to brainstorm, draft, and create high-converting video ad scripts. Your primary focus will be on developing multiple "hooks" and perspectives for each offer.

• Messaging Optimization: Continuously assess creative performance to revise and enhance existing ad copy, experimenting with new sales messages and emotional triggers to prolong the success of effective campaigns.

• Recruit Actors & Influencers: Our network of actors is always expanding to feature in our videos and bring your scripts to life.

• Research: Under the guidance of the CEO, you will investigate the ideal customer persona, including their challenges, desires, needs, fears, and decision-making processes to shape the copywriting strategy.

• Test Planning and Execution: Collaborate with the CEO and our media buyers to consistently enhance results through A/B and multivariate testing of copy and headline variables.

• Competitive Research: Keep an eye on messaging trends and competitor "hooks" within our target industries to remain competitive.

• Performance Analysis: Review the performance of your scripts on each account bi-weekly for insights and opportunities for rewriting.

• Video Review: Ensure all ads produced by the video editing team adhere to your scripts precisely, working closely with them to guarantee the sales message is clear in the final video.

• Conversion Rate Optimization: Partner with the CEO and our development team to continually refine the sales copy of our landing pages and ads to enhance revenue per visitor.

⛳️ Requirements

• 2-4 years of experience in direct response copywriting, with a strong focus on crafting high-converting scripts for video ads (Meta & TikTok).

• Proven capability to enhance ad performance through copy iterations, sharper hooks, and data-driven messaging adjustments.

• Familiarity with recruitment processes for actors and influencers.

• Demonstrated ability to work under and meet key performance indicators (KPIs).

• Proficiency in Excel or Google Sheets (including pivot tables and VLOOKUPs).

• Proactive mindset rather than reactive.

• Ability to write with style while adhering to compliance guidelines.

• Growth mindset, always eager to learn.

• Fluency in English.

• A portfolio of scripts or ads you have authored that clearly focus on conversion.

• Nice to have but not required: Experience in media buying across any channel.

• Experience writing for financial services.

• Experience with affiliate or other performance-based work models.

• Possess another creative “special skill” you can contribute (e.g., Photoshop, video editing, basic web development).

• Previous experience in writing and producing TikTok Ads.

• Successfully worked in a compliance-heavy industry.

• You have connections with actors and influencers you have previously collaborated with, which you can leverage.

🏝️ Benefits

• One-time $500 tech stipend.

• 10% profit share on all effective copy you create after a 2-month probationary period.

• 20 days of paid time off (PTO).

• Flexible working hours after the first 2 months (work when you prefer as long as deadlines and performance targets are achieved).

• 3-month performance reviews (genuine opportunities for advancement and raises).

• Fully remote work environment, always.

• Receive direct mentorship from the CEO to enhance your skills in advertising and copywriting.

• Collaborate with leading brands in their respective industries.