Content Marketing Strategist

This is a fully remote position, open to applicants in Ecuador.

📋 Description

• Develop comprehensive content strategies that are in line with business objectives, funnel stages, audience personas, and current market trends.

• Take ownership of, define, and create the client’s brand voice, messaging, and positioning guide.

• Leverage research and analytics to craft engaging narratives that align with client values and priorities.

• Ensure that content adheres to SEO best practices while contributing to lead generation and enhancing brand awareness.

• Identify content gaps and suggest new topics based on SEO research, site analytics, and competitor performance.

• Produce high-quality and captivating content in a variety of formats (including ad copy, testimonials, articles, lead nurture copy, ABM copy, blog posts, social media posts, case studies, video scripts, white papers, etc.) that resonate with the target audience.

• Create and manage social media and editorial calendars to ensure timely publication and alignment with marketing initiatives.

• Identify and execute effective distribution channels to maximize content reach and engagement.

• Develop customer lifecycle marketing materials to drive marketing qualified leads through strategically integrated campaigns.

⛳️ Requirements

• Exceptional storytelling and practical writing skills, with an insatiable curiosity.

• Data-driven and strategic writer with advanced expertise in SEMRush, Google Search Console, and Google Analytics.

• Proficient in Microsoft Office and Google Suite (experience with Hubspot is an advantage).

• Familiar with the B2B SaaS landscape, including trends and audience nuances.

• An entrepreneurial mindset with a marketing “superpower” to leverage for immediate impact.

• A systems and process-oriented thinker who enjoys creating order from chaos.

• Eager to learn and continuously improve; always searching for ways to elevate skills.

• A creative thinker with a strong attention to detail.

• Solid experience in creating content across various channels for diverse audiences/personas.

• Demonstrates professionalism in content creation, encompassing conception, writing, editing, and distribution of marketing and sales materials.

• Strong knowledge of on-page SEO and experience utilizing topic clusters to guide strategy.

• Ability to write succinct copy that simplifies technical and complex subjects, making them easily understandable.

• Capable of collaborating across various departments and stakeholders to gather and organize information in a user-friendly format.

🏝️ Benefits

• Fully remote work environment

• The opportunity to influence the future of how agencies operate in the era of AI