Content Marketing Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Conduct research, compose, edit, and publish premium blog articles centered on fundraising, nonprofit best practices, product education, and industry developments.

• Oversee and coordinate with external writers to facilitate the creation of expert-written and thought leadership content.

• Assist in implementing Donorbox's content calendar, ensuring timely delivery of content that aligns with campaign goals.

• Aid in the creation of content for strategic initiatives, including SEO, AEO (Answer Engine Optimization), customer retention programs, and product launches.

• Transform existing content into various formats such as email campaigns, landing pages, guides, social media content, and customer communications.

• Perform content audits and spot opportunities to refresh, enhance, and optimize the performance of existing content.

• Build, manage, and optimize email campaigns using ActiveCampaign.

• Maintain audience segmentation, contact lists, and automation workflows to bolster campaign targeting and personalization efforts.

• Assist in crafting email copy for product launches, promotions, customer education, and lifecycle marketing initiatives.

• Track campaign performance metrics, including open rates, click-through rates, conversions, and engagement trends, while providing improvement recommendations.

• Support A/B testing efforts aimed at continuously enhancing email performance.

• Implement SEO and AEO best practices in content creation and optimization processes.

• Conduct topic research and competitor analysis to uncover new content opportunities.

• Collaborate with SEO/AEO and product marketing stakeholders to enhance organic visibility and search performance.

• Support projects aimed at increasing visibility across both traditional search engines and AI-driven answer engines.

• Work alongside Product Marketing, Growth, Customer Success, and Product teams to generate content that aligns with company goals.

• Coordinate with designers to create supporting visual assets for blogs, email campaigns, and guides.

• Ensure all content is consistent with Donorbox's brand voice, messaging framework, and style guidelines.

• Monitor content and campaign performance through analytics tools and provide regular updates on key metrics.

• Utilize data-driven insights to discover opportunities for content optimization and audience engagement.

• Keep abreast of trends in the nonprofit sector, fundraising best practices, developments in AI-driven search, and innovations in content marketing.

⛳️ Requirements

• A bachelor's degree in Marketing, Communications, Journalism, English, or a related discipline.

• 5-7 years of experience in content marketing, digital marketing, or content writing.

• Proven experience in B2B SaaS marketing is essential.

• Experience within the nonprofit sector is highly desirable.

• Exceptional writing, editing, and proofreading abilities with a track record of producing high-quality content.

• Experience managing email marketing campaigns and marketing automation platforms (ActiveCampaign experience is strongly preferred).

• Knowledge of SEO best practices, keyword research, and content optimization methods.

• A solid understanding of AEO, AI search trends, and the evolving landscape of content discovery channels is a significant advantage.

• Experience coordinating freelance writers, agencies, or external contributors is preferred.

• Strong organizational and project management skills, capable of juggling multiple priorities and deadlines.

• An analytical mindset with experience in reviewing content and campaign performance data.

• Excellent communication and collaboration skills.

🏝️ Benefits

• Fully remote work from the comfort of your home.

• Generous time off policy of 21 days (including your birthday 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5+ sick days (dependent on state).

• Employer-sponsored health insurance plan through TriNet, which includes medical (United Healthcare), dental, vision, and life insurance.

• 401(k) retirement plan through TriNet's partner, Empower, with an employer match of up to 4%.

• Reimbursement package for home office expenses and professional development, up to $1.5k.

• Eligibility for the employee equity plan (stock options).

• Wellness program featuring fitness and mindfulness classes.

• Enjoy your work and our mission to serve nonprofits!