Content Marketing Specialist

This is a fully remote position, open to applicants in Panama.

📋 Description

• Compose and refine blog articles, landing pages, email marketing campaigns, and website content.

• Simplify intricate training solutions into clear and engaging messages.

• Assist in developing a content strategy that aligns with business objectives.

• Organize and oversee a consistent social media posting schedule.

• Generate posts, captions, and short-form content.

• Monitor audience engagement and enhance performance metrics.

• Design simple, on-brand visuals using tools such as Canva or Adobe Express.

• Collaborate with designers or agencies for larger scale projects.

• Assist in integrated campaigns across email, web, and social media platforms.

• Ensure messaging is consistent with sales and marketing initiatives.

• Track and analyze content performance metrics.

• Utilize insights to drive improvements in results.

⛳️ Requirements

• 1-3 years of experience in content creation or digital marketing.

• Excellent writing and editing abilities.

• Experience in managing social media platforms.

• Basic design capabilities using Canva or similar applications.

• Proficiency in handling multiple projects simultaneously.

• Eagerness to learn and develop professionally.

• Nice to Have: Experience in the education or professional services sector.

• Exposure to global or multicultural marketing environments.

• Fundamental knowledge of SEO.

• Understanding of B2B marketing concepts.

• Familiarity with CMS platforms.

🏝️ Benefits

• Work driven by a meaningful mission.

• Opportunity to influence content strategy.

• Collaborative workplace atmosphere.

• Flexible working arrangements.