Content Marketing Manager – Children & Young People

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement a content marketing strategy for the new neurodiversity pathway and product aimed at children and young people.

• Produce web copy, blogs, guides, emails, social/video scripts, and campaign materials.

• Convert intricate clinical and pathway information into clear, precise, and empathetic content.

• Collaborate with clinical and Information Governance teams to ensure content accuracy, review, and compliance with healthcare marketing standards.

• Create and oversee a content calendar for both organic and paid channels.

• Lead the planning and execution of campaigns from concept to launch, while evaluating their performance.

• Work alongside Design, Digital, and Business Development teams to produce website, sales, and partner-facing content.

• Implement SEO best practices and utilize audience insights to enhance engagement, performance, and conversion rates.

• Track content performance and manage external contributors or freelancers effectively.

• Utilize data to refine content and channel strategies.

• Independently manage workload and adapt to changing priorities.

• Engage in supervision, Performance Development Reviews (PDR), and mandatory training sessions.

⛳️ Requirements

• Proven experience in content creation and marketing, supported by a robust written and/or multimedia portfolio.

• Experience in crafting content for children and young people, as well as their parents and caregivers.

• Demonstrated ability to develop and execute content strategies that align with measurable business outcomes.

• Experience in managing campaigns from concept and planning phases through to launch and post-launch evaluation.

• Exceptional writing and communication skills, with the ability to adapt tone and style for various audiences and channels.

• Experience collaborating with clinical, technical, or regulatory experts to transform complex information into accessible content.

• Confident in using CMS, email marketing tools, SEO, and analytics platforms.

• Highly organized and capable of managing multiple content workflows, deadlines, and priorities independently in a remote-first setting.

• Authentic interest in and sensitivity to neurodiversity, mental health, and healthcare communications for children and young people.

• Strong problem-solving skills, attention to detail, and ability to work collaboratively.

• Desirable: experience in healthcare, mental health, or regulated-industry content.

• Desirable: experience in product or service launches, particularly related to digital health products or pathways for children and young people.

• Desirable: background in children's or family healthcare, education, or children's publishing/media.

• Desirable: understanding of principles for accessible and neuro-inclusive content design.

• Desirable: experience managing freelance writers, designers, or video producers.

• Desirable: familiarity with NHS and private healthcare marketing considerations.

• Applicants must be residing in the UK.

🏝️ Benefits

• £1,000 working from home allowance.

• Health Cash Plan.

• Well Hub Subscription.

• Employee Assistance Programme.

• Annual Volunteering Day.

• Enhanced Sickness and Family Leave pay.

• Length of Service Bonus.

• Pension options.

• Flexible remote full-time role.

• Reasonable adjustments during recruitment, including additional time, assistive technology, or alternative formats.