Content Marketing Manager – B2B Fintech

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement content strategy, editorial calendars, and production workflows to ensure alignment with business objectives.

• Create product content for launches, feature releases, and updates, ensuring that complex functionalities are communicated clearly to the appropriate audiences.

• Enhance industry presence and social media engagement through high-quality reports and insightful commentary, positioning us as a leading voice in open finance, alongside a standout LinkedIn presence.

• Produce sales enablement materials, including case studies, one-pagers, and presentations, to equip our sales team with the essential tools to close deals.

• Design lead nurturing strategies, conversion pathways, and lifecycle content that effectively guide prospects through the sales funnel and ensure customer success long after signing.

• Ensure messaging alignment across functions such as Product, Sales, SDRs, Customer Success, and Account Management, while tracking performance to refine effective strategies.

⛳️ Requirements

• Minimum of 5 years in a content marketing role with prior B2B experience, preferably in fintech, banking, payments, or a related field.

• Native or near-native English proficiency; proficiency in German is a significant advantage.

• Demonstrated ability to simplify complex technical or financial products into clear and engaging content.

• Strong storytelling abilities and editorial skills, with meticulous attention to detail.

• Experience creating research-driven, insight-oriented content that provides real value to the audience.

• Excellent project management capabilities, allowing you to manage multiple initiatives simultaneously without compromising quality.

• Familiarity with SEO principles, a collaborative mindset, and comfort with modern tools such as CMS platforms, analytics, and AI-assisted workflows.

🏝️ Benefits

• The chance to influence a leading open-finance innovator supporting Europe’s financial ecosystem.

• Flexible working hours and hybrid work options, including two guaranteed remote workdays each week.

• 30 days of paid vacation annually.

• Budget allocated for personal development, structured feedback and compensation processes, along with clear opportunities for growth.

• Monthly benefits budget for mobility, health, or lifestyle enhancement.

• Monthly subsidy for an E-Gym Wellpass membership.

• Public transport subsidy for a sustainable and stress-free commuting experience.

• Modern, centrally located office with a positive atmosphere, featuring weekly yoga classes.

• A supportive and purpose-driven company culture with experienced and dedicated colleagues.