Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a cohesive marketing strategy that aligns with Legalist’s business goals and growth objectives.

• Collaborate with leadership to enhance market presence and strengthen the brand.

• Convert business priorities into quantifiable initiatives across branding, content, communications, and digital platforms.

• Set marketing priorities and assess the effectiveness of initiatives.

• Manage Legalist’s brand in all external marketing materials and communications.

• Ensure uniform messaging and visual identity in client-facing presentations and digital assets.

• Cultivate relationships with designers, PR partners, and other external collaborators.

• Boost brand visibility through public relations, media engagements, and thought leadership.

• Oversee the content strategy for newsletters, website, thought leadership, and various marketing channels.

• Simplify complex legal and financial topics into engaging, understandable content with input from subject matter experts.

• Manage pitch decks, presentations, one-pagers, newsletters, and case studies that support business development.

• Keep the website dynamic and representative of the Legalist brand.

• Collaborate with designers and external web vendors to improve the website experience.

• Establish KPIs and assess marketing performance.

• Leverage data to pinpoint opportunities and enhance marketing effectiveness.

• Create reports that provide leadership with insights into marketing performance and business impact.

⛳️ Requirements

• A minimum of 5 years of B2B marketing experience, preferably in asset management, financial services, legal, fintech, or another relationship-driven sector.

• Strong preference for experience in content creation and brand marketing within fintech, legal, or asset management.

• Proven experience leading a marketing function in a growing organization or managing marketing in a streamlined environment.

• Solid foundation in brand marketing, content, communications, and public relations.

• Experience overseeing websites, marketing materials, pitch decks, presentations, newsletters, and email marketing campaigns.

• Ability to utilize data for evaluating effectiveness and guiding strategy.

• Exceptional project management skills with the capacity to juggle multiple priorities in a fast-paced setting.

• Excellent communication skills and experience collaborating directly with senior leadership.

• A builder mindset with a readiness to engage in hands-on execution.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Flexible work hours and the option for remote work.

• Opportunities for professional development and career advancement.

• A dynamic and inclusive work environment.