Content Marketing Manager

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Develop and implement a content marketing strategy that aligns with business objectives and Medicare enrollment timelines.

• Lead our organic content initiatives, creating a comprehensive Medicare resource library and crafting lifecycle communications for both existing and prospective customers, with a focus on long-term engagement.

• Generate and enhance messaging for our multi-channel marketing efforts, including paid media, pay-per-click, SMS, programmatic advertising, email, and more. This includes A/B testing for headlines, calls to action, email content, and landing pages.

• Develop our messaging playbook, documenting successful messages and value propositions across various channels at different stages of the customer journey.

• Collaborate closely with our product marketing manager to gain insights into our buyer personas and customer journey maps, testing and refining content to meet customer needs throughout the marketing lifecycle.

• Monitor and evaluate content performance metrics (organic traffic, engagement, conversions), continually optimizing content based on data insights and user feedback.

• Ensure that all content is clear, compliant, and easily understandable for senior audiences.

⛳️ Requirements

• 3–5+ years of experience in content marketing, ideally with a focus on B2C content creation.

• Experience in the healthcare sector is advantageous but not mandatory.

• Outstanding writing and editing abilities, with a talent for making complex topics accessible.

• Strong knowledge of SEO, keyword research, and content analytics tools (Bing Webmaster Tools, Google Analytics).

• Proven experience in managing campaigns, blog strategies, and multi-channel content distribution.

• Ability to collaborate effectively with our marketing agency, product teams, and design teams.

• Familiarity with Medicare, health insurance regulations, and compliance is a plus but not essential.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid maternity and paternity leave