Content Manager, Growth

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop, document, and execute the Content Waterfall System, transforming every long-form video into platform-specific short-form content and social media posts.

• Manage the organic content calendar and oversee the publishing schedule across all channels.

• Supervise the video editing team on a daily basis, assessing all cuts for quality, pacing, hooks, and alignment with brand standards.

• Facilitate the weekly editor meetings; ensure the team adheres to deadlines and maintains quality expectations.

• Lead the thumbnail and title testing strategy in partnership with the Head of Marketing to enhance CTR across YouTube and social platforms.

• Monitor organic performance metrics and produce weekly reports; adapt strategies based on data insights.

• Develop standard operating procedures (SOPs) and establish repeatable workflows for content production and editing.

• Collaborate closely with the Paid team to share successful hooks, themes, and messaging strategies.

• Assist in the expansion of additional channels (LinkedIn, blog, podcast) as the brand grows.

• Oversee and uphold brand reputation across essential content and community platforms.

⛳️ Requirements

• A minimum of 3 years of experience managing content production or editing teams in asynchronous, remote-first environments.

• Demonstrated experience in reviewing video edits and providing feedback on quality, pacing, and creativity.

• Familiarity with short-form content distribution platforms such as Instagram Reels, YouTube Shorts, and TikTok.

• Proven experience in developing Content Waterfall systems, SOPs, and repeatable workflows.

• Proficient in analytics; you understand which metrics are important and make data-driven decisions.

• Experience in coaching, information products, or online education is preferred.

• A systems-oriented thinker; you prefer building processes over one-off solutions.

• Self-motivated; you identify what needs to be done and take initiative without needing direction.

• A straightforward communicator; you provide candid feedback, conduct efficient meetings, and ensure accountability.

• Comfortable working in an asynchronous-first environment using tools like Slack and Loom without the necessity for constant check-ins.

• Attuned to brand sensitivity; you can internalize a brand voice and ensure every piece of content reflects that voice accurately.

• Proficient in utilizing AI tools to enhance production speed, ideation, and workflow.

🏝️ Benefits

• Work from Anywhere - Enjoy a fully remote position that allows you to work from your preferred environment for maximum productivity.

• Flexible Hours - Organize your workday in a way that accommodates your lifestyle while still meeting team requirements, including overlapping 3 to 4 hours daily with US Eastern Time.

• Ongoing Growth - Benefit from continuous training, resources, and development opportunities to enhance your skills.

• Ownership & Impact - You'll not only fulfill a role but also contribute to building something significant at a company that makes a difference in people's lives every day.

• Leadership Collaboration - Collaborate closely with founders and department leaders, directly influencing the growth of the business.