Content and Social Media Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the content strategy within FMG, ensuring alignment with business objectives, campaign goals, and customer requirements.

• Create impactful long-form and short-form content such as guides, checklists, playbooks, interactive tools, blog posts, email materials, landing pages, and thought leadership articles.

• Simplify complex marketing ideas into practical, easy-to-understand content that encourages engagement and action.

• Spot opportunities to repurpose, refresh, and expand content across various channels and target audiences.

• Utilize AI tools to enhance research, ideation, drafting, editing, content repurposing, and workflow efficiency.

• Collaborate with Revenue and Product Marketing to shape the messaging and content strategy for integrated marketing campaigns that promote awareness, engagement, and pipeline growth.

• Direct the content and creative strategy for webinars, lead generation campaigns, and significant marketing initiatives.

• Develop messaging frameworks for campaigns and create supporting materials, including landing page and email copy, webinar presentations, downloadable resources, nurture content, sales enablement tools, and post-campaign materials.

• Work cross-functionally to ensure that campaigns convey a coherent story and consistent experience at every touchpoint.

• Continuously seek ways to enhance campaign value by repurposing webinars, events, and thought leadership into blogs, videos, social media content, guides, and AI-optimized resources.

• Manage website copy for FMG and Agency Revolution, optimizing web pages, blogs, resource content, and landing pages using SEO and AEO best practices.

• Collaborate with the Digital Marketing Manager to create and implement content based on keyword strategies, AEO/SEO insights, and search intelligence.

• Maintain customer stories, testimonials, and proof points across essential web platforms.

• Oversee the social content strategy and its execution across FMG and Agency Revolution.

⛳️ Requirements

• 5-7+ years of experience in content marketing, content strategy, digital marketing, communications, or a related area.

• Experience in crafting content for financial services, wealth management, insurance, or fintech is highly preferred.

• Outstanding writing and editing abilities with a knack for distilling complex topics into clear and engaging content.

• Strong grasp of campaign messaging and the capability to convert intricate ideas into captivating content across various channels.

• In-depth knowledge of SEO content strategy and contemporary search best practices.

• Experience in producing content for AI-driven search environments and innovative AEO strategies.

• Proven capability to write across diverse formats, including website copy, blogs, guides, social media, email campaigns, and thought leadership pieces.

• Experience utilizing AI tools to enhance content creation, research, editing, and overall productivity.

• Comprehensive understanding of social media content strategy and audience engagement techniques.

• Familiarity with CMS platforms, content management systems, and marketing technology tools.

• Highly organized with strong project management capabilities, able to juggle multiple priorities effectively.

• Comfortable working alongside executives, product marketers, designers, sales teams, and subject matter experts.

• Possess a growth mindset and a curiosity about emerging marketing trends, AI tools, and content innovation.

🏝️ Benefits

• Generous paid holiday schedule, including a full week off for the Winter Holiday Shutdown.

• Comprehensive paid time off policies covering vacation, sick leave, parental leave, and bereavement leave.

• Robust insurance plan featuring Medical with $0 co-pay, Telehealth services, Dental, Vision, Health Savings Account (HSA) with generous employer contributions, and Flexible Spending Accounts (FSA).

• Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage.

• Company-paid Short & Long Term Disability coverage.

• Company-paid Employee Assistance Program (EAP).

• Matching 401(k) plan with immediate full vesting.

• On Demand Pay allows access to a portion of earned wages before payday with same-day deposit.

• Internet & Gym Reimbursement.

• Work computer equipment provided to ensure your success.

• Access to a private & secure workspace.