Content Analyst – Mid-Level

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize and create engaging content for platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube (including captions, threads, brief scripts, polls, and calls-to-action);

• Formulate monthly content strategies, editorial calendars, and publishing workflows that align with business goals;

• Compose articles, informative posts, case studies, and blog entries with an emphasis on SEO and audience engagement;

• Craft advertisements, landing pages, marketing emails, and corporate materials (such as brochures, presentations, and press releases);

• Develop scripts for corporate videos, campaigns, testimonials, and social media content;

• Tailor tone, style, and depth based on channel, audience persona, and objectives (B2B, B2C, technical, emotional);

• Analyze content performance metrics and leverage data to enhance future productions.

⛳️ Requirements

• Demonstrated experience in digital content creation and social media management;

• Exceptional writing abilities, a diverse creative range, and the capability to convert technical briefs into clear and engaging narratives;

• Highly organized, with the ability to juggle multiple formats and concurrent demands (blogs, social media, emails, scripts);

• Knowledge of the marketing funnel, communication objectives, and organizational goals;

• Familiarity with publishing platforms, monitoring tools, and analytics.

🏝️ Benefits

• A collaborative environment that fosters knowledge sharing and networking opportunities with partners and clients;

• Potential access, depending on hiring or partner interest, to content, workshops, and market events organized or recommended by Macfor;

• Recommendations for literature and established methodologies aimed at professional growth and service enhancement;

• The freedom to propose solutions, engage in strategic discussions, and offer suggestions across management, technology, growth, and marketing;

• Complete autonomy in selecting methods and strategies for executing contracted work;

• Opportunities to initiate new projects and advance within the organization.