Consumer Research Manager

This is a fully remote position, open to applicants in Cyprus, +4 more states.

📋 Description

• Develop and oversee the consumer research program, encompassing market sizing, segmentation, usage and attitudes, brand health tracking, and brand lift.

• Set brand and category baselines for awareness, consideration, differentiation, trust, and barriers by market and segment.

• Conduct testing for concepts, propositions, messaging, and creative for brand and go-to-market initiatives.

• Manage audience segmentation and create detailed marketing personas.

• Perform qualitative research, including user interviews, focus groups, and community listening.

• Oversee relationships with research vendors, including managing briefs, scope, costs, and quality control.

• Integrate attitudinal research with behavioral and performance data to elucidate findings.

• Monitor the competitive landscape and category trends.

• Convert research insights into actionable recommendations and strategic decisions.

• Develop a measurement framework to validate brand and marketing OKRs on a quarterly basis.

• Report directly to the CMO and work in partnership with the Brand Director on brand strategy.

⛳️ Requirements

• Over 5 years of experience in consumer insights, market research, or brand strategy.

• Practical experience in conducting brand health trackers and usage-and-attitudes studies.

• Proficient in designing research questionnaires.

• Strong quantitative skills, including sampling, significance, and weighting.

• Authentic qualitative research abilities.

• Experience in managing and briefing research agencies.

• Capability to translate data into strategic recommendations and advocate for them with commercial leaders.

• Experience with multi-market research and understanding comparability challenges.

• Proven track record of building an insights function from the ground up.

• Fluent in English.

• Preferred: experience in the crypto, fintech, or investment-product sectors.

• Preferred: familiarity with product analytics tools and collaboration with data teams.

🏝️ Benefits

• Professional development: funding for courses, conferences, and English learning (up to 100% coverage).

• Work-life balance: remote or hybrid options with flexible hours across international teams.

• Paid time off: up to 20 vacation days plus 8 company holidays and 5 personal days annually.

• Recognition programs: structured performance evaluations and team awards.

• Team culture: retreats in international locations (for example, company accommodations in Cyprus).