Consultant Social Media Advertising

This is a fully remote position, open to applicants in Germany.

📋 Description

• Independently develop, implement, manage, and enhance paid social campaigns (with a primary focus on Meta, Pinterest, and LinkedIn) while ensuring a robust ROI and ROAS.

• Conduct data-driven analyses of creative performance, and create briefs (including UGC, video, and static assets) for the design team.

• Craft conversion-oriented ad copy and engaging hooks.

• Design and execute systematic A/B tests (focusing on creatives, landing pages, and audiences) to consistently boost campaign performance.

• Prepare clear performance analyses and reports for clients, identifying and presenting strategic opportunities for optimization.

• Allocate budgets efficiently and continually test bidding strategies, audiences, and placements to enhance performance.

• Generate performance analyses based on KPIs/goals, identifying areas for optimization.

• Provide professional client management and consulting that is strategic, data-driven, and solution-oriented.

⛳️ Requirements

• A completed degree or equivalent training in marketing, communications, or business administration, along with initial professional experience, preferably in e-commerce or an agency environment.

• Extensive expertise in Meta Ads Manager (Business Manager); proficiency with LinkedIn, Pinterest, and TikTok campaign managers is a significant advantage.

• Strong numerical aptitude with the ability to interpret performance KPIs (such as ROAS, CPA, CVR, CTR).

• Enjoyment and experience in client interactions via phone, email, and in-person meetings.

• High levels of initiative and organizational skills, complemented by strong communication and teamwork capabilities.

• A thorough understanding of the customer journey (from initial contact to conversion) and an analytical approach to audience analysis to reduce campaign wastage.

• Solid knowledge of contemporary online communication — understanding user behavior on social media and the factors that motivate clicks and purchases.

🏝️ Benefits

• Company pension plan

• Employer-provided health insurance

• Remote work with flexible scheduling

• Free access to the company gym

• Regular team events

• Training and professional development

• Free beverages