Branding, Social Media Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and implement a personal branding strategy for the CEO that fosters investor trust and credibility.

• Maintain a consistent voice, tone, and messaging across all communication platforms.

• Establish the CEO as a recognized expert in the fields of construction, real estate, and property investment.

• Plan, create, schedule, and oversee content across various platforms (Instagram, LinkedIn, Facebook; YouTube/TikTok is a plus).

• Transform real-world expertise into educational content, thought leadership pieces, and behind-the-scenes insights.

• Craft compelling captions that convey professionalism, authenticity, and authority.

• Adapt long-form content (such as videos, calls, site visits, and interviews) into engaging short-form social media assets.

• Organize simple visuals, reels, carousels, and branded graphics.

• Collaborate with the internal team to gather raw content, insights, and updates.

• Emphasize business growth, project achievements, leadership insights, and operational excellence.

• Create narratives that enhance confidence and credibility among potential investors.

• Monitor performance metrics and refine content strategy as needed.

• Suggest enhancements based on engagement, reach, and audience development.

⛳️ Requirements

• Minimum of 3 years of experience in branding, social media, or digital marketing.

• Demonstrated experience in managing personal brands, particularly for founders, CEOs, or professionals.

• Excellent English communication and copywriting abilities.

• A strategic thinker with a focus on positioning beyond just aesthetics.

• Highly organized, dependable, and proactive.

• Experience in real estate, construction, property management, or finance is a plus.

• Familiarity with investor-oriented or B2B branding is advantageous.

• Basic skills in video editing or content repurposing (using tools like CapCut, Canva, etc.) are a plus.

• Understanding of U.S. business culture is preferable.

🏝️ Benefits

• Stable, long-term remote position.

• Opportunity to develop a high-level executive brand from inception.

• Insight into leadership within the real estate, construction, and investment sectors.

• Defined expectations, systems, and opportunities for growth.