AI Marketing Systems Engineer

This is a fully remote position, open to applicants in North Carolina, +1 more state.

📋 Description

• Develop and Expand Marketing Systems

• Design, construct, and uphold workflows, automations, and internal tools that facilitate marketing execution and lead management.

• Integrate marketing platforms throughout the GTM ecosystem by utilizing APIs, integrations, middleware, and scripting.

• Recognize opportunities to enhance campaign execution and eliminate manual tasks.

• Strike a balance between rapid experimentation and long-term scalability, reliability, and governance.

• Manage and Optimize HubSpot

• Act as the main administrator for HubSpot, overseeing workflows, lifecycle stages, lead scoring, custom properties, reporting, integrations, and data governance.

• Uphold data quality standards, field mappings, attribution models, and campaign tracking frameworks.

• Diagnose system issues and enhance platform performance to align with business objectives.

• Integrate AI Into Marketing Operations

• Identify and execute high-impact AI use cases within the marketing team.

• Develop AI-powered workflows that assist in: Content and creative generation, Campaign testing and optimization, Audience segmentation and personalization, Lead routing and qualification.

• Assess emerging AI technologies and suggest practical applications to enhance marketing efficiency and performance.

• Produce analyses that offer insights into campaign performance and funnel effectiveness.

• Marketing Data and Performance

• Ensure marketing technologies and data workflows adhere to GDPR and other relevant privacy regulations by maintaining consent management processes, data governance standards, preference management, and customer data handling controls.

• Convert campaign strategies into repeatable workflows, automations, and operational systems.

• Create audience segmentation frameworks aligned to BitSight's Ideal Customer Profile, which includes security leaders, risk and compliance teams, and procurement stakeholders.

• Guarantee clean, reliable data flows from marketing channels into CRM and analytics systems (Salesforce, HubSpot, Looker, etc.)

⛳️ Requirements

• 5–8 years of experience in marketing operations, marketing technology, revenue operations, automation engineering, or similar technical roles.

• Experience in assessing and implementing AI-driven marketing technologies in production settings.

• Practical HubSpot administration experience, including workflows, lifecycle management, lead scoring, custom objects/properties, reporting, and integrations.

• Proven track record in managing and optimizing CRM and marketing automation ecosystems.

• Strong grasp of workflow automation, APIs, system integrations, and data architecture.

• Familiarity with AI platforms and tools such as ChatGPT, Claude, Gemini, Cursor, or similar technologies.

• Proficiency in at least one scripting or programming language, such as Python, JavaScript, or SQL.

• Robust analytical and problem-solving abilities with the capacity to translate business requirements into scalable technical solutions.

• Excellent communication skills and the ability to collaborate effectively across Marketing, Revenue Operations, Sales, and Technical teams.

🏝️ Benefits

• Medical, dental, and vision insurance

• Paid parental leave

• Flexible time off

• 401(k) plan with employee and company contribution opportunities

• Life and disability insurance

• Tuition reimbursement