Werkstudent, Digital Marketing, Lead Management

This is a fully remote position, open to applicants in Germany.

📋 Description

• Support in the operational planning, execution, and continuous optimization of online marketing campaigns (LinkedIn Ads / Google Ads) in the B2B sector.

• Participation in the maintenance, further development, and efficient utilization of the leads generated in HubSpot (Marketing Hub).

• Analysis of campaign performance, creation of dashboards, and derivation of specific optimization measures.

• Active involvement in lead management: qualification of leads (MQLs), guidance throughout the entire customer journey, and ensuring smooth transitions to the sales team.

• Close collaboration with the sales team and insights into real go-to-market processes.

⛳️ Requirements

• Ongoing studies in Marketing, Business Administration, Communication, Business Informatics, or a related field.

• Initial practical experience with LinkedIn Campaign Manager.

• Basic knowledge of HubSpot is desirable.

• Interest in B2B marketing, performance marketing, and tech/cybersecurity topics.

• High level of initiative, strong online affinity, and pronounced analytical-conceptual thinking with the ability to develop innovative campaign ideas.

• Excellent communication and teamwork skills, as well as very good German and English language proficiency.

🏝️ Benefits

• Appreciation: An open-hearted, respectful, and appreciative communication culture is our top priority.

• Team spirit: You can expect exciting and diverse tasks alongside a wonderful and supportive team. We promote not only a healthy but also a collegial team structure.

• Onboarding & training: We place great importance on a structured onboarding process and intensive training. We want you to feel welcome with us!

• Work-Life Blending: We offer the option for remote work and flexible working time models focusing on a healthy work-life balance.

• Perspectives: You will have diverse opportunities for creative work, personal development options, and interesting training opportunities – including within the team.

• Corporate Benefits: You can look forward to interesting and numerous employee benefits.

• Hire a Friend!: Recommend your desired colleague! Our lucrative employee referral program is particularly dear to us and also pays off for you!

• Modern Workplace: You will receive a modern IT setup from us (e.g., company laptop, headsets, second monitor, smartphone, etc.).

• Great corporate culture: We maintain an open culture and celebrate legendary larger and smaller team events!